Head of Growth

Overview

Application

About the role

Flxpoint is seeking a strategic and hands-on Head of Growth to lead our demand generation engine driving marketing-qualified leads that convert into revenue. This role owns the entire marketing funnel from awareness to acquisition, with a focus on data-driven execution across SEO, paid media, and partner channels.

You’ll manage content strategy, advertising spend, funnel optimization, and marketing analytics, ensuring our growth initiatives deliver measurable ROI.

Key Responsibilities

1. Organic Growth & Content Strategy (SEO & AI Search)

• Own the organic growth strategy across SEO and emerging AI search channels, ensuring strong visibility for high-intent ICP keywords.
• Lead the development of a keyword-driven content strategy and oversee the production of blogs, landing pages, and case studies designed to drive qualified traffic and conversions.
• Continuously improve search visibility, domain authority, and on-page performance through experimentation and data-driven optimization.
• Monitor organic performance metrics and translate insights into initiatives that increase traffic, qualified leads, and pipeline contribution.

1. Paid Acquisition Strategy

• Own the strategy and performance of paid acquisition channels including Google Ads, paid social, and other scalable demand channels.
• Oversee campaign structure, targeting strategy, creative direction, and landing page performance to maximize ROAS and CAC efficiency.
• Manage advertising budgets, performance tracking, and optimization initiatives to ensure paid channels contribute effectively to pipeline growth.
• Maintain a strong working knowledge of campaign execution and platform management to guide the team and step in operationally when needed.

1. Partner & Ecosystem Marketing

• Develop and lead partner marketing initiatives that drive demand through strategic partners, agencies, and ecosystem relationships.
• Identify and launch co-marketing opportunities such as joint webinars, content collaborations, and referral initiatives to generate partner-sourced pipeline.
• Ensure clear attribution and visibility into partner-driven opportunities through CRM and marketing automation systems.

1. Funnel Strategy & Marketing Operations

• Own marketing funnel performance from lead acquisition through pipeline generation.
• Oversee lifecycle automation, nurture programs, lead scoring models, and reporting infrastructure within HubSpot.
• Partner closely with Sales to align on lead quality, pipeline generation, follow-up processes, and attribution models.
• Continuously analyze funnel performance and implement improvements that increase conversion rates and marketing-driven revenue.

Key Goals & Metrics

• Increase marketing-generated pipeline and qualified leads while maintaining lead quality.
• Improve CAC efficiency and return on paid acquisition channels.
• Grow organic traffic and search visibility within target segments.
• Expand partner-driven opportunities and ecosystem-led demand.
• Drive measurable improvements in funnel conversion and marketing contribution to revenue.