Associate Director - Cross Screen Content Investment & ROI Insights

Role Summary: We are seeking Data Science / other professionals with strong expertise in large & complex data management, ROI measurement and modeling. This role will enable leadership with clear ROI visibility, driving optimal investment decisions across content and platforms. Key Responsibilities: ROI Measurement & Frameworks Design and implement robust cross-screen (TV + Digital) ROI frameworks Establish ROI benchmarks, guardrails, and governance standards Ensure alignment of analytics outputs with P&L impact and business outcomes Financial & Advanced Analytics Build models for ROI forecasting, scenario planning, and investment optimization Analyze large datasets across revenue, cost, viewership, and engagement Performance Tracking & Decision Support Develop dashboards and MIS to track: ROI performance Investment efficiency Business impact trends Provide actionable recommendations to improve capital allocation Stakeholder Management & Influence Present simplified, decision-ready insights to senior leadership Drive adoption of a ROI-first decision-making mindset across teams Qualifications & Key Skills: 8+ years in consulting, strategy, or finance analytics roles Strong business acumen (ROI, unit economics, investment evaluation) Expertise in data analysis, modeling, and problem-solving Strong executive storytelling and communication skills Ability to translate analytics into strategic business actions Work in fast-paced environment