[UPLIVE Company] User Acquisition Marketing Manager

HCM Onsite (Relocation Support)

We’re looking for a User Acquisition Lead to scale and accelerate user growth across UPLIVE’ portfolios. You'll play a key role in driving millions of installs while leading a high-performing team in a fast-paced, creative, and data-driven environment.

WHAT YOU WILL DO

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Lead, mentor, and grow a team of UA specialists, ensuring executional excellence and hitting performance goals

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Own and execute UA strategy across the company with different products, managing large-scale budgets on channels such as Meta, Google Ads, TikTok, Unity Ads, AppLovin, DSPs, and other

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Optimize acquisition performance through analysis of KPIs like CPI, ROAS, act date, and cohort-level metrics at the network, campaign, and geo level

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Build and maintain strong relationships with strategic partners and ad networks

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Continuously assess and improve UA workflows, tools, and processes for efficiency and scale

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Collaborate with cross-functional teams to ensure flawless execution and maximize the impact of available resources.

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Stay ahead of trends by conducting market research and competitive analysis

QUALIFICATIONS

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• 5+ years of hands-on UA experience in mobile gaming or apps
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• 2+ years of experience managing people and teams
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• Strong preference for candidates with experience in Hybrid Casual or IAP-driven UA
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• Deep knowledge of the mobile growth stack: MMPs, mediation, analytics, SDK ad networks, DSPs, etc.
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• Highly analytical and comfortable with UA data tools, able to turn insights into action
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• Self-driven, goal-oriented, and capable of managing complex projects in a fast-moving environment
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• Strong working relationship with at least one significant ad network.
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• Passion for music and gaming is a big plus
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• Fluent English communication is a must

To Complement The Team, You Should Be

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• A mobile game fanatic. You are on top of the latest games, trends, and what’s happening in live events
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• Solution-oriented, self-motivated and have the attitude to get things done
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• Comfortable with uncertainties and changes in a fast-paced environment
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• Curious, proactive learning and knowledge-hungry learner

WHAT WE OFFER

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• Competitive salary, 100% salary during probation
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• Performance bonus with 30% of company profit shared with no cap
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• Full SHUI as Vietnamese Law + Premium Private Medical Insurance and annual health check
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• Minimum 12 days paid annual leave + 10 days paid sick leave.
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• 12 days working from home per year
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• Annual flexi-budget (9.400.000 VNĐ/year) for well-being & personal development
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• Free daily lunch with 10+ menu options.
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• Free daily F&B: Snacks, juice, beverage, tea-time
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• Monthly/Bi-monthly team activity allowance
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• Company learning trips will be at the top of countries that we gain the most profit from. 1st is Korea, next destination is Japan
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• Sponsored sports activities: badminton, soccer, ...
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• Sponsored overseas conferences and industry events for all levels.
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• Modern equipment/AI tools provided.