Product Marketing Manager II, Food (Delivery, Dining & Discovery)

{"@context":"https://schema.org","@type":"JobPosting","title":"Product Marketing Manager II, Food (Delivery, Dining \u0026 Discovery)","description":"\u003Cp\u003E\u003Cstrong\u003EAbout Grab and Our Workplace\u003C/strong\u003E\u003C/p\u003E\u003Cp\u003EGrab is Southeast Asia\u0027s leading superapp. From getting your favourite meals delivered to helping you manage your finances and getting around town hassle-free, we\u0027ve got your back with everything. In Grab, purpose gives us joy and habits build excellence, while harnessing the power of Technology and AI to deliver the mission of driving Southeast Asia forward by economically empowering everyone, with heart, hunger, honour, and humility.\u003C/p\u003E\u003Cp\u003E\u003Cstrong\u003EGet to Know the Team\u003C/strong\u003E\u003C/p\u003E\u003Cp\u003EThe Regional Product Marketing (PMM) team\u0027s purpose is to deliver tangible value to our customers through well-designed, discoverable products that solve pain points and smoothen friction in their daily experiences. We do this by having an understanding of our customer and their needs, by defining meaningful and unique value propositions that can be brought to life through product and communication.\u003C/p\u003E\u003Cp\u003E\u003Cstrong\u003EGet to Know the Role\u003C/strong\u003E\u003C/p\u003E\u003Cp\u003EYou will lead the product marketing strategy for Grab\u0027s upper-funnel food journeys. You are the strategic architect responsible for how users discover, evaluate, and decide on their next meal\u2014whether through GrabFood delivery, Dine-out, or curated Food Guides.\u003C/p\u003E\u003Cp\u003EYou will also manage the use of products that serve as the \u0022inspirational heartbeat\u0022 of the Grab ecosystem. These products bridge the gap between idle browsing and high-intent purchasing.\u003C/p\u003E\u003Cp\u003E\u003Cstrong\u003EThe Critical Tasks You Will Perform\u003C/strong\u003E\u003C/p\u003E\u003Cul\u003E\u003Cli\u003EGo-to-Market (GTM) and Content Strategy: Develop comprehensive positioning and launch plans for discovery-led features (e.g., Reviews, Food Guides, and Search enhancements). You will ensure our \u0022Discovery\u0022 narrative resonates across diverse SEA markets, making Grab the go-to destination for food inspiration.\u003C/li\u003E\u003Cli\u003EEcosystem Growth Insights: Analyze complex user behavior data to identify how discovery touchpoints (like reading a review or browsing a guide) impact long-term retention and cross-service usage. You will serve as the bridge between user intent and the product roadmap.\u003C/li\u003E\u003Cli\u003ECommunity and Content Scaling: Implement strategies to growuser-generated content (UGC) and professional food content. Your goal is to build a self-sustaining \u0022content engine\u0022 that brings organic traffic and increases the frequency of \u0022unplanned\u0022 food orders or visits.\u003C/li\u003E\u003Cli\u003EStrategic Positioning involves defining the value proposition of Discovery \u0026amp; Content (Engagement). This value proposition is about the broader Transaction Marketplace (GMV). The goal is to ensure partners understand the \u0022top-of-funnel multiplier\u0022 that affects ecosystem health.\u003C/li\u003E\u003C/ul\u003E\u003Cp\u003E\u003Cstrong\u003EWhat Essential Skills You Will Need\u003C/strong\u003E\u003C/p\u003E\u003Cul\u003E\u003Cli\u003EBachelor\u0027s degree from a university\u003C/li\u003E\u003Cli\u003EExperience increasing consumer growth and engagement in large consumer internet companies in a product or marketing function.\u003C/li\u003E\u003Cli\u003EHas a strong x-functional leadership track record\u003C/li\u003E\u003Cli\u003ETechnical skills in Product Marketing, Marketing strategy, Product strategy, Customer Lifecycle marketing, Research, Customer Insights, Analytics\u003C/li\u003E\u003Cli\u003E5 or more years of experience in marketing using broad marketing mix, or 5\u002B years years management consulting experience\u003C/li\u003E\u003C/ul\u003E\u003Cp\u003E\u003Cstrong\u003ELife at Grab\u003C/strong\u003E\u003C/p\u003E\u003Cp\u003EWe care about your well-being at Grab, here are some of the global benefits we offer:\u003C/p\u003E\u003Cul\u003E\u003Cli\u003EWe have your back with \u003Cstrong\u003ETerm Life Insurance \u003C/strong\u003Eand comprehensive \u003Cstrong\u003EMedical Insurance.\u003C/strong\u003E\u003C/li\u003E\u003Cli\u003EWith \u003Cstrong\u003EGrabFlex, \u003C/strong\u003Ecreate a benefits package that suits your needs and aspirations.\u003C/li\u003E\u003Cli\u003ECelebrate moments that matter in life with loved ones through \u003Cstrong\u003EParental\u003C/strong\u003E and \u003Cstrong\u003EBirthday leave\u003C/strong\u003E, and give back to your communities through \u003Cstrong\u003ELove-all-Serve-all (LASA)\u003C/strong\u003E volunteering leave\u003C/li\u003E\u003Cli\u003EWe have a confidential \u003Cstrong\u003EGrabber Assistance Programme\u003C/strong\u003E to guide and uplift you and your loved ones through life\u0027s challenges.\u003C/li\u003E\u003Cli\u003EBalancing personal commitments and life\u0027s demands are made easier with our FlexWork arrangements such as differentiated hours\u003C/li\u003E\u003C/ul\u003E\u003Cp\u003E\u003Cstrong\u003EWhat We Stand For At Grab\u003C/strong\u003E\u003C/p\u003E\u003Cp\u003EWe are committed to building an inclusive and equitable workplace that provides equal opportunity for Grabbers to grow and perform at their best. We consider all candidates fairly and equally regardless of nationality, ethnicity, race, religion, age, gender, family commitments, physical and mental impairments or disabilities, and other attributes that make them unique.\u003C/p\u003E","identifier":"REF5241C","mainEntityOfPage":"https://www.grab.careers/en/jobs/744000123619610/product-marketing-manager-ii-food-delivery-dining-discovery/","url":"https://www.grab.careers/en/jobs/744000123619610/product-marketing-manager-ii-food-delivery-dining-discovery/","datePosted":"2026-04-29","employmentType":"FULL_TIME","hiringOrganization":{"@type":"Organization","name":"Grab","url":"https://www.grab.com/sg/","logo":"https://www.grab.careers/images/logo.svg"},"industry":"Marketing, Communications \u0026 Public Policy","jobLocation":{"@type":"Place","name":"Petaling Jaya","address":{"@type":"PostalAddress","name":"Petaling Jaya","addressCountry":"Malaysia","addressLocality":"Petaling Jaya","streetAddress":"First Avenue"}}}