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Product Marketing Manager

SD Guthrie Berhad · Ara Damansara, Selangor, Malaysia

Marketing / Business DevelopmentManager LevelQuick applyfull-time17 days ago

About The Role

We value our people and encourage everyone to grow professionally. If you think this opportunity is right for you, we encourage you to apply!

Job Description

Key Responsibilities

  1. Product Marketing Strategy & Portfolio Management
  • Develop and execute global marketing strategies and annual plans for assigned B2B and B2C product categories
  • Manage the full product lifecycle: innovation, positioning, launch, growth, and optimisation
  • Define value propositions, messaging, and differentiation strategies
  1. B2B Marketing & Customer Engagement
  • Lead B2B marketing programmes for customer acquisition, retention, and value creation
  • Develop differentiated solutions and positioning for industrial and institutional customers
  • Produce customer-facing assets (technical decks, application concepts, sales toolkits)
  1. B2C / Consumer Product Marketing
  • Drive brand and product campaigns across digital, retail, and channel platforms
  • Ensure consistency in brand positioning, storytelling, and consumer engagement.
  1. Cross-Business Unit Marketing Support
  • Provide marketing support to NBPOL, Minamas, and other SD Guthrie business units
  • Support market entry, product launches, and commercialisation aligned with group branding and sustainability narratives
  1. Market Intelligence, Launch & Performance Management
  • Lead market research, competitor analysis, and customer insight generation
  • Execute go-to-market plans with R&D, sales, and operations
  • Track KPIs such as revenue growth, margins, market share, campaign ROI, and customer engagement

Job Requirements

Education / Professional Qualification

  • Bachelor’s Degree in Marketing, Business, or related field
  • MBA or postgraduate qualification is an added advantage

Professional Experience

  • Minimum 6–10 years in product marketing, category marketing, or related roles
  • Proven exposure to both B2B and B2C marketing environments
  • Preferred industry experience: FMCG, agribusiness, oleochemicals, or food ingredients
  • Strong track record in product launches and portfolio management

To apply, please submit your resume and cover letter outlining your interest for this role.

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