National Sales Director - Commercial Lines

We are seeking a high-impact, growth-focused National Sales Director to lead and accelerate sales performance across our national insurance platform. This leader will be responsible for driving new business production, producer recruitment and development, sales execution, pipeline management, and organic growth initiatives across all markets. The ideal candidate is a proven sales leader who has built high-performing producer teams, implemented accountability frameworks, and consistently delivered sustainable revenue growth.

What You'll Own

• National Sales Strategy

Develop and execute a scalable sales strategy that drives profitable growth across the organization.

• Revenue Growth

Lead initiatives focused on increasing new business production, cross-selling opportunities, and overall sales performance.

• Producer Leadership & Performance

Coach, mentor, and hold producers accountable through clear performance expectations, activity metrics, and sales results.

• Sales Recruiting

Partner with Talent Acquisition and business leaders to attract, assess, and onboard high-performing producers and sales leaders.

• Pipeline & Forecast Management

Establish disciplined pipeline reviews, forecasting processes, and sales reporting to ensure visibility and accountability.

• Sales Process Excellence

Implement best practices, sales methodologies, and performance standards to improve conversion rates and producer productivity.

• Leadership Development

Develop future sales leaders through coaching, succession planning, and professional development initiatives.

• Cross-Functional Collaboration

Partner with Commercial Lines, Personal Lines, Benefits, Marketing, and Operations leaders to drive client acquisition and retention strategies.

• M&A Sales Integration

Support the integration of acquired agencies by aligning sales processes, performance expectations, and growth initiatives.

• Performance Analytics

Leverage data, reporting, and market insights to identify opportunities, improve productivity, and support strategic decision-making.

What We're Looking For

• Insurance Sales Leadership Experience

10+ years of progressive leadership experience within an insurance brokerage, agency, or related sales organization.

• Proven Growth Record

Demonstrated success driving organic revenue growth and achieving ambitious sales targets.

• Producer Development Expertise

Experience recruiting, coaching, and developing top-performing sales professionals.

• Leadership at Scale

Experience leading distributed, multi-state sales teams across multiple markets and locations.

• Sales Management & Accountability

Strong track record of implementing scorecards, KPIs, sales processes, and performance management programs.

• Strategic Thinker

Ability to analyze market trends, identify opportunities, and execute strategies that drive measurable business results.

• Executive Presence

Exceptional communication, influence, and relationship-building skills with the ability to engage stakeholders at all levels.

• Technology & Analytics

Comfort utilizing CRM systems, sales dashboards, analytics tools, and reporting platforms to manage performance.

• Licensing

Active Property & Casualty license preferred.

Strong Pluses

• Experience leading a regional or national insurance sales organization.
• Commercial insurance brokerage experience.
• Experience in a private equity-backed organization.
• Proven success recruiting experienced producers.
• Multi-state sales leadership experience.
• Experience implementing producer compensation and accountability models.
• Strong understanding of CRM platforms and sales reporting tools.

What Success Looks Like (First 12 Months)

• National new business production targets achieved or exceeded.
• Measurable increase in producer productivity and sales activity.
• Successful recruitment and onboarding of high-performing producers.
• Improved sales pipeline visibility, forecasting accuracy, and accountability.
• Standardized sales KPIs and reporting implemented across all markets.
• Strengthened sales leadership bench and succession planning framework.
• Increased cross-selling penetration across business lines.
• Enhanced collaboration between Sales, Operations, Marketing, and Business Unit leaders.
• Sustainable organic growth established across key markets and regions.