Media Strategy Senior Manager

You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do.

At Sun Life, we're driven by our Purpose: helping our Clients achieve lifetime financial security and live healthier lives. Our values shape how we work: caring, authentic, bold, inspiring, and impactful.

When you join Sun Life, you'll work with passionate colleagues and empowering leaders who support your growth and celebrate your contributions, so you can make a meaningful difference in our Clients' lives.

Discover how you can make a difference in the lives of individuals, families and communities around the world.

Job Description

Job Description

Media Strategy & Campaign Development

• Develop integrated media strategies that align with corporate marketing objectives and business priorities
• Oversee media planning across all channels (digital, social, display, video, traditional, out-of-home) ·

Conduct competitive analysis and market research to inform strategic recommendations

• Optimize media mix and channel allocation to maximize ROI and reach target audiences

Budget Oversight & Vendor Management

• Manage annual media budgets and expenditures
• Negotiate media buys and contracts with agencies and vendors
• Monitor spend allocation against approved budgets and adjust tactics as needed
• Evaluate vendor performance and manage agency relationships

Performance Analysis & Reporting

• Establish KPIs and develop measurement frameworks for media effectiveness
• Analyze campaign performance data and provide actionable insights
• Prepare regular reporting and dashboards for leadership review
• Present findings and recommendations to senior marketing stakeholders

Risk & Compliance Management

• Ensure all media placements comply with regulatory requirements (GDPR, CCPA, PIPEDA, etc.)
• Monitor brand safety and ad quality standards across placements
• Manage third-party vendor compliance and contractual obligations

Required

• Bachelor's degree in Marketing, Communications, Business, Advertising, or related field
• 8+ years of progressive experience in media planning, buying, or marketing
• 3+ years of management or supervisory experience leading media professionals
• Proven track record of developing successful media strategies and optimizing campaign performance
• Demonstrated expertise in digital and traditional media channels · Experience managing budgets of $5M+ annually Preferred:
• MBA or advanced marketing certification · Experience in financial services, insurance, or corporate marketing environments
• Digital marketing certifications (Google, Facebook, IAB, or similar) · Experience with marketing analytics platforms and data visualization tools
• Background in brand strategy or strategic marketing planning
• Familiarity with multi-channel campaign management in large organizations

At Sun Life, we cultivate a High-Performance, Caring Culture that empowers our people to achieve outstanding results, embrace continuous growth, and create meaningful impact. We succeed together by fostering an inclusive environment where wellbeing, collaboration, and accountability are equally valued.

Job Category

Marketing

Posting End Date

22/08/2026