About The Role

Lead and optimize Salesforce CRM across Sales, Marketing, Customer Service, and AI-enabled automation initiatives to improve customer experience, data quality, and business efficiency.

Company Details

Cole-Parmer India is a global provider of laboratory, industrial, and scientific products and solutions. The company supports customers across research, healthcare, manufacturing, and industrial sectors with a strong focus on innovation and operational excellence.

Requirements

12+ years of hands-on Salesforce experience in CRM Manager, Product Owner, or Senior Administrator roles.
Salesforce Certified Administrator certification.
Salesforce Certified Platform Developer I certification.
Strong expertise in Salesforce configuration across Sales Cloud and Service Cloud; Marketing Cloud is a plus.
Hands-on experience with Apex, Lightning Web Components (LWC), triggers, asynchronous processing, SOQL/SOSL, custom metadata, and APIs.
Experience owning Salesforce architecture, technical design, security, performance, deployment, code quality, and production support.
Experience implementing AI or advanced analytics capabilities within CRM platforms.
Strong understanding of CRM data architecture, governance, data quality, APIs, middleware, and data synchronization.
Experience leading or mentoring Salesforce developers, administrators, analysts, or platform support teams.
Experience supporting Marketing, Sales, Customer Service, and Analytics functions.
Strong stakeholder management and communication across technical and non-technical teams.
Bachelor’s degree in Business, Information Systems, Data Science, Computer Science, or a related discipline; equivalent experience considered.
Advanced Salesforce, architecture, Marketing Cloud, or AI-related certifications are preferred.
Experience in B2B, distribution, manufacturing, or multi-ERP environments is a plus.

Responsibilities

Own Salesforce as the enterprise CRM platform across Marketing, Sales, Customer Service, Analytics, and Technology.
Define CRM strategy, roadmap, architecture, and backlog priorities.
Provide technical leadership across Salesforce development, architecture, integrations, security, performance, and deployment.
Review solution designs and oversee code quality, testing, maintainability, and Salesforce best practices.
Guide developers and technical teams through complex Salesforce, integration, performance, and governor-limit challenges.
Identify and manage Salesforce technical debt, legacy integrations, inefficient automation, and platform risks.
Lead CRM data governance, validation, profiling, cleansing, UAT, and quality assurance.
Design and optimize Salesforce workflows, automation, and business processes.
Support integrations with ERP, PIM, SIM, eCommerce, data platforms, and AI tools.
Evaluate and scale AI-enabled CRM capabilities including predictive insights, recommendations, and automation.
Enable CRM data for personalization, forecasting, and intelligent customer interactions.
Own Salesforce dashboards, reporting, analytics, and data readiness.
Hire, coach, mentor, and develop CRM team members.
Drive user adoption through training, documentation, enablement, and change management.
Manage Salesforce releases, enhancements, platform health, and production issues.
Partner with vendors, developers, architects, administrators, Data, Analytics, and Technology teams.