Social Media Manager

Social Media Manager

Client Overview

Our client owns a boutique travel agency

with over 25 years of experience, specializing in

• Destination

Weddings

• Honeymoons
• Romance

Travel

• Caribbean

Travel

• Mexico

Travel

• The business is currently undergoing a complete
• website redesign and rebranding. The Social Media Manager will
• play a key role in establishing and growing the company's
• online presence once the new website launches.
• This is a long-term opportunity with room
• to expand responsibilities as the business grows.

Position Summary

• We are looking for an experienced, creative, and
• proactive Social Media Manager who can oversee
• and manage the client's social media presence from
• strategy through execution.
• The ideal candidate is someone who can work
• independently, suggest ideas, create engaging content,
• design graphics, schedule posts, and help establish
• a professional online brand while collaborating closely
• with the client.
• Initially, the workload will be light as the
• client prefers to start small, with approximately 10
• hours per week, and increase responsibilities over time.

Key Responsibilities

Social Media Strategy

• Develop

• a customized social media strategy aligned with the
• client's business goals.

• Recommend

the best platforms for the travel niche.

• Create

a content roadmap and posting calendar.

• Identify

opportunities to increase engagement and brand awareness.

• Suggest

social media campaigns and promotional ideas.

Social Media Management

Manage and oversee business social media accounts,

including but not limited to

• Facebook

Business Page

• Instagram
• Pinterest

(if applicable)

• Other

recommended platforms

Responsibilities include

• Publishing

scheduled content

• Monitoring

page appearance

• Maintaining

consistent branding

• Ensuring

all profiles are updated

• Maintaining

brand voice

Content Creation

Create engaging content such as

• Travel

inspiration

• Destination

spotlights

• Honeymoon ideas
• Wedding

venue features

• Resort

highlights

• Travel

tips

• Client

testimonials

• Promotional

posts

• Seasonal

• campaigns
• The client will provide available assets when
• possible (photos, supplier materials, videos, logos), but the VA

should also be able to

• Design graphics

from scratch

• Source

royalty-free supporting visuals where appropriate

• Recommend

content ideas

• Repurpose

existing materials into engaging posts

Graphic Design

Create visually appealing graphics including

• Social

media posts

• Carousels
• Promotional

banners

• Stories
• Cover

images

• Seasonal

• graphics
• Maintain consistent branding using the
• company's updated logo and branding guidelines.

Content Scheduling

Plan and schedule posts.

Initial posting schedule

• 2

posts per week

• May

• increase to 3 posts weekly as the business grows.
• The client specifically does not require
• daily posting.

Collaboration

Work closely with the client by

• Presenting

content ideas

• Providing

recommendations

• Explaining

strategies

• Helping

the client understand social media best practices

• Offering

• guidance on useful marketing tools
• The client values collaboration and
• welcomes professional recommendations.

Approval Process

• All content must be submitted to the client
• for approval prior to publishing.
• No posts should be published without approval
• during the initial phase.

Performance Monitoring

Track and report on

• Engagement
• Reach
• Audience

growth

• Best-performing

posts

• Recommendations

• for improvement
• Provide regular reports with actionable insights.

Industry Research

Stay informed about

• Social

media trends

• Travel

industry trends

• Destination

wedding trends

• Honeymoon

travel

• Caribbean

and Mexico travel markets

• Platform

updates and best practices

Future Growth

As the business expands, responsibilities may

grow to include

• Blog

content coordination

• Content

writing

• Campaign

planning

• Email

marketing support

• Additional

marketing initiatives

Required Skills

• Social

Media Management

• Content

Planning

• Graphic Design
• Copywriting
• Branding
• Social

Media Strategy

• Facebook

Business Manager

• Instagram

Management

• Content

Scheduling

• Basic

Analytics

• Strong

Written English

• Excellent

Communication Skills

• Creativity
• Organization
• Time

Management

Preferred Skills

Experience within

• Travel

Industry

• Tourism
• Destination

Weddings

• Honeymoon

Travel

• Luxury

Travel

• Caribbean

Destinations

• Mexico

Travel

• Knowledge of travel suppliers and
• destination marketing is highly preferred.
• As well as the following social media platforms

Social Media Management

Manage and oversee business social media accounts, including

but not limited to

• Facebook

Business Page

• Instagram
• Pinterest

(if applicable)

• Other

recommended platforms such as YouTube/ TikTok/ Reels and Snapchat

Preferred Tools

Experience with some or all of the following

is preferred

• Canva
• Meta

Business Suite

• Buffer
• Hootsuite
• Later
• Metricool
• Adobe

Express

• Google

Workspace

• ChatGPT

or AI writing tools (for content ideation)

• Basic

• photo editing software
• The client is also looking for recommendations
• on scheduling and management tools and values a VA who can
• introduce efficient solutions.

Personal Qualities

The ideal VA should be

• Honest
• Dependable
• Consistent
• Patient
• Proactive
• Creative
• Collaborative
• Detail-oriented
• Trustworthy
• Willing

• to grow high value on longevity and wants someone who
• can become a trusted partner rather than a
• short-term freelancer with the business

• Excited

about the travel industry

• Long-term

• minded
• The client places a high value on longevity
• and wants someone who can become a trusted partner
• rather than a short-term freelancer.

Working Arrangement

• Remote
• Approximately 10

hours per week initially (agency minimum)

• Long-term

engagement

• Flexible

schedule

• Ongoing

collaboration

• Potential

for increased hours as the business grows

Important Client Notes

Current Priorities

• Website

redesign is underway with another provider.

• Social

• media support will begin after or alongside the website
• launch.

• Initial

• target start date is September–October, depending
• on website completion and personal family commitments.

Business Goals

• Build

a stronger online presence.

• Increase

brand awareness.

• Generate

new travel inquiries.

• Support

SEO efforts through social media.

• Position

• Beach Travel as a trusted expert in destination weddings,
• honeymoons, and Caribbean/Mexico travel.

Client Preferences

• Wants

to start small and scale gradually.

• Values

recommendations and strategic guidance.

• Wants

someone who can think independently.

• Prefers

a VA with travel industry experience.

• Wants

all posts approved before publishing.

• Wants

assistance selecting the right social media management tools.

• Will

provide business assets and social media access.

• Open

to signing NDAs for confidentiality.

Future Hiring Plans

Potential future roles may include

• Content

Writer

• Blog

Writer

• Marketing

Support

• However, the immediate priority is hiring one
• outstanding Social Media Manager.

Suggested Candidate Profile

Candidates should ideally have

• 2–5+

years of social media management experience.

• Experience

supporting small businesses.

• A

• strong portfolio showcasing travel, hospitality, lifestyle, or
• related brands.

• Excellent

English

• The

ability to create graphics and captions independently.

• Confidence

• in making recommendations rather than waiting
• for instructions.