APAC Field Device Product Manager

Reporting Line: Sr. Product Manager, Field Device, APAC

Portfolio Scope: BAS & Controls

Position Description

This role is responsible for driving the development and growth of fluid control in field device products, with a strategic focus on high-growth verticals such as data centers. The position focuses on expanding the product portfolio, addressing product gaps, and enabling effective go-to-market strategies in close collaboration with sales teams.

As a regional product expert for emerging markets, the role works closely with sales and global product management teams to support OEM customization, product certification, and technical enablement.

Own end-to-end product lifecycle management

Identify growth opportunities and close portfolio gaps through new product initiatives

Drive go-to-market strategies and successful product launches across APAC

Essential Job Function

Product Strategy & Portfolio Management

• Define and execute product strategies, roadmaps, and lifecycle plans
• Identify portfolio gaps and drive new product development (NPI) initiatives
• Develop business cases for new or enhanced products
• Support pricing strategy and contribute to margin optimization and profitability improvement

Market & Customer Insights

• Analyze market trends, competitive landscape, and customer requirements
• Assess APAC market size and growth opportunities
• Gather insights from end-users, distributors, and OEMs

Commercial Execution & Go-to-Market

• Develop and support go-to-market strategies with clear execution plans
• Lead product launches in close collaboration with sales teams
• Provide product marketing support, training, and product positioning
• Act as senior interface with key customers

Product Financial & Business Delivery

• Define market share, pricing, and margin targets of product lines
• Drive customer profitability analysis to support commercial decisions
• Align manufacturing and supply chain requirements, including forecasting and inventory planning

Cross-Functional Leadership

• Collaborate with engineering, supply chain, and manufacturing teams
• Support localization and regional product development
• Align with global counterparts across NAM and Europe
• Drive cross-functional alignment

Industry Engagement

• Represent company in industry forums and events
• Deliver presentations at industry events and reviews
• Monitor competition and develop response strategies

Qualifications

Education

• Bachelor’s degree or above in Engineering
• Preferred majors: HVAC, Industrial Automation Engineering, or Mechanical Engineering

Experience

• 10+ years of experience in product management and product application, including hands-on experience in application support
• Proven track record in product marketing, pricing, application engineering, and business development
• Experience with HVAC or Industrial field controls, valves and actuators is required

Core Competencies

• Strong business acumen and ownership mindset
• Excellent communication and presentation skills (English & Mandarin)
• Ability to work in a fast-paced, matrix organization
• Strong analytical and problem-solving skills
• Proven ability to drive growth and cross-functional initiatives

Other Requirements

Willingness to travel (30–50%)