About The Role

Responsible for driving the marketing strategy, positioning, and performance of Samsung’s A series smartphone portfolio, ensuring premium brand leadership and profitable growth.

Role and Responsibilities

Lead integrated product marketing strategy for models across the full lifecycle
Define and execute premium positioning and communication strategy to strengthen brand preference
Manage end-to-end product launch projects including planning, execution, and performance tracking
Formulate pricing strategy and structure for high-end models, including price protection and margin stability
Manage partner margin structure and drive sustainable profitability
Collaborate with internal stakeholders (Sales, SCM, Logistics, R&D, etc.) to ensure operational excellence
Provide market insights and consumer trend analysis to support strategic decisions
Strengthen business relationships with key strategic partners and premium channels
Oversee marketing budget and control P&L for product line
Conduct pre & post campaign analysis to maximize ROI and optimize marketing efficiency
Monitor product performance vs targets and implement corrective actions when necessary
Create & Develop strategies to grow market share and reinforce Samsung’s leadership in the premium segment
Act as product expert for product innovation.
Performs other duties as assigned by HOD

Skills and Qualifications

Bachelor’s degree required, Master’s degree from oversea preferred
Solid knowledge on Strong ability to analyze market data and translate it into strategic business plans
Proven capability to communicate with sales and marketing teams to set and achieve targets
Ability to work in a fast-paced environment with strong prioritization and urgency
Strong understanding of financing schemes and installment calculation models
Excellent proficiency in Microsoft Excel and PowerPoint
High level of business English proficiency (written and verbal)
Solid knowledge of P&L management and accounting fundamentals
Highly analytical mindset with excellent problem-solving ability
Strong numerical aptitude and logical thinking skills
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