About The Role

Our client, Jugabet, is a brand and gaming platform accessible to players in Latin America. With a strong regional focus and localized strategies, Jugabet is quickly becoming a key player in the market.

Perfect for those who aim to

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Own and drive the overall marketing direction for the LATAM region across performance marketing, SEO, SMM, affiliates, influencers, brand and offline channels;
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Lead and manage the media buying team, ensuring efficient budget allocation, competitive CPA and high-quality traffic;
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Identify and launch new traffic sources, audience segments, creative approaches and alternative advertising solutions;
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Coordinate cross-functional marketing teams, translating regional business goals and market insights into clear briefs, initiatives and measurable priorities;
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Bring market-specific growth proposals and ensure their effective execution by the relevant teams;
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Work closely with the Affiliate Department to improve traffic quality and key metrics, including NGR, LTV and ROI;
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Collaborate with the SEO team by providing regional insights, identifying growth opportunities, aligning priorities and overseeing execution against business objectives;
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Coordinate SMM and influencer initiatives tailored to local audiences and cultural specifics;
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Drive regional brand growth through digital and offline initiatives aligned with local player behaviour;
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Own regional marketing budgets, performance reporting and growth targets.

Experience you’ll need to bring

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3+ years of experience in digital or performance marketing, including a leadership role within iGaming;
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Proven experience managing media buyers and coordinating cross-functional marketing teams;
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Strong expertise in audience targeting and segmentation across Meta, Google, TikTok and alternative advertising platforms;
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Practical experience with retargeting, lookalike audiences, creative and audience testing, campaign optimisation and scaling;
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Strong understanding of paid acquisition across Google, Meta and alternative advertising networks;
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Experience working across performance marketing, SEO, SMM, affiliates, influencers and brand initiatives;
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Deep understanding of the LATAM iGaming landscape, including local player behaviour, cultural insights and regulatory specifics;
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Expert-level understanding of CPA, FTD, NGR, LTV, ROI and GGR metrics;
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Hands-on experience with attribution and tracking tools such as AppsFlyer and Adjust;
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Proven experience managing substantial monthly marketing budgets;
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Experience launching new markets or building marketing functions from scratch;
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A strong network of LATAM affiliate partners, local influencers or tipsters would be an advantage.

It's a perfect match if you have those personal features

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Data-driven and commercially minded;Proactive, self-driven and comfortable making high-impact decisions;
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Strong cross-functional management and communication skills;
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Able to translate market insights into clear initiatives and actionable briefs;
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Highly adaptable and comfortable working in a dynamic, fast-changing iGaming environment.