Influencer Marketing Lead

Influencer Marketing Lead

We are looking for a seasoned, dynamic Influencer Marketing Lead to head Lenskart's influencer marketing charter nationally. In this role, you will define and own influencer, content creator and celebrity marketing strategy end-to end — setting the vision, building the playbook, and leading a distributed team of regional influencer marketing managers across North, South, East and West India. You'll be the single point of accountability for how Lenskart shows up through creators and talent across every language market in the country, ensuring regional depth (Hindi, Tamil, Telugu, Kannada, Bengali, Marathi, Gujarati, Malayalam, Punjabi and more) rolls up into one coherent, scalable, national strategy.

You've built and led influencer or creator marketing functions before — whether at a large D2C/ecommerce brand, a top-tier influencer or talent management agency, or an MCN — and you know how to pair sharp campaign instincts with the discipline of running a team, a budget and a set of vendor relationships at national scale. You have a strong business acumen and are concerned with data and results, not just feelings.

Key Responsibilities

● Own the national influencer, content creator and celebrity marketing strategy for Lenskart, aligned to brand and business objectives across the full house of brands (John Jacobs, Vincent Chase, Lenskart Air, Aqualens, BLU)

● Build, lead and mentor a team of regional influencer marketing managers across India (North, South, East, West), setting clear goals, reviewing campaign quality, and holding a consistent bar while leaving room for regional and language-led nuance

● Design the overarching creator and celebrity partnership framework for the country — tiering (mega/macro/micro/nano), rate cards, negotiation guardrails, contracting templates, and fraud/quality checks such as fake followers or inflated engagement

● Build and own relationships with India's leading talent management and celebrity management agencies, influencer marketing agencies and MCNs, negotiating retainers and preferred-partner arrangements at a national level

● Lead celebrity and top-tier talent partnerships for marquee brand moments, campaigns and product launches, working closely with brand, creative and category teams

● Set up and govern always-on creator programs (ambassador cohorts, always-on seeding, UGC pipelines) alongside campaign-based bursts tied to launches, sales events and regional festivals across the calendar

● Apply Artificial Intelligence in your workflow to improve efficiency and outcome of results.

● Define and track the measurement framework for influencer marketing — engagement quality, reach, conversion/attribution and ROI — and report performance and learnings to senior leadership

● Own the national influencer marketing budget, allocating spend across regions and campaigns and ensuring efficient utilization

● Act as the senior point of escalation for stakeholder management across marketing, category, e-commerce, PR/communications, legal and finance teams

● Build scalable systems, SOPs and tools (creator CRM, campaign trackers, vetting checklists) so the function runs consistently as it scales across regions and markets

● Stay ahead of the creator economy — platform shifts, format trends, emerging creators, competitor activity and disclosure/compliance requirements — and translate that into Lenskart's playbook

● Manage crisis or reputation situations involving creators or celebrity partners, in coordination with PR and legal