About The Role

About the Role

As a Product Designer at Lenskart, you will own and drive end-to-end product experiences across our customer, store, and warehouse ecosystems. You will tackle complex challenges in user discovery, conversion optimization, operational efficiency, and error reduction. Beyond core UX/UI, you will oversee the visual touchpoints of the product journey, ensuring a cohesive brand experience from marketing campaigns to product interfaces. This role requires a strategic thinker who can define ambiguous problems, shape product vision, execute high-fidelity design, and directly influence business outcomes while collaborating at speed.

Key Responsibilities

End-to-End Ownership : Drive the entire design lifecycle for highly complex, multi-touchpoint user journeys.
Strategic Partnership : Collaborate with Product Managers to co-create product strategy, roadmaps, and vision.
Data-Driven Design : Transform complex data, analytics, and user research insights into intuitive design solutions.
Metric Accountability : Define, track, and actively move key business and user experience metrics.
Design Execution : Deliver high-fidelity UI/UX, advanced interactive prototypes, and production-ready specifications.
Cross-Channel Consistency : Design and oversee high-impact CRM assets and growth-marketing creatives to maintain visual consistency across user touchpoints.
Engineering Collaboration : Partner independently with front-end engineers to ensure pixel-perfect implementation.
Design Excellence : Mentor junior designers and advocate for design best practices across the organization.

Core Competencies

Ambiguity Resolution : Ability to self-start and define clear design directions within vague or evolving briefs.
Strategic Influence : Strong stakeholder management with the ability to articulate and defend design rationale to leadership.
Rapid Experimentation : High-velocity execution paired with an experimentation, A/B testing, and growth-campaign mindset.
Tech Integration : Advanced proficiency in Figma and leveraging AI tools to accelerate design workflows.
Complex Problem Solving : Proven track record of shipping medium-to-large scale projects with minimal supervision.

Experience & Requirements

Experience : 5+ years of dedicated product design experience (with 3-5 years focusing heavily on scalable digital products and visual communication).
Domain Expertise : Proven background in E-commerce, Hyper-local delivery, or Consumer-facing apps.
Visual & Brand Expertise : Strong background in digital branding, including the creation of scalable logos, custom iconography, and high-fidelity product creatives.
Campaign & Growth Design : Proven experience designing responsive marketing campaigns across both Desktop and Mobile web/app ecosystems.
Systems Thinking : Strong experience contributing to or scaling robust Design Systems.
Tooling : Mastery of Figma, Adobe Creative Suite (for branding assets) , advanced prototyping tools, and modern AI-assisted design workflows.
Portfolio : A strong portfolio demonstrating product thinking, data utilization, shipped end-to-end products, and high-quality visual/campaign design.

Bonus Points

Experience with motion design and micro-interactions.
Experience creating scalable asset templates for high-volume CRM tools (e.g., CleverTap, MoEngage, Braze).
Background in optimizing supply chain, warehouse, or retail POS applications.