MarCom Brand Specialist - Mexico - Part Time
Keywords Studios · Remote, Querétaro, Mexico
About The Role
About Us
Dymax, part of the Bachmann Chemical & Engineering family of brands is based out of Torrington, Connecticut. Dymax is globally recognized as a pioneer in the development of light-curable adhesives and curing equipment. Today, our expansive portfolio of innovative adhesives, coatings, and maskants are supported by dispense solutions and cutting-edge UV and LED light-curing equipment. Unlike our competitors who supplying standard products, Dymax focuses on the customer experience by tailoring solutions that help customers lower costs, reduce their carbon footprint, improve efficiency, and drive profitability. Our focus on being a customer intimate organization has led us to where we are today: a rapidly expanding force within our industry, an innovative product portfolio, extraordinary employees, and a bright future based on creating quality offerings with a dedication to business growth.
About You
We’re seeking a result-focused, innovative, self-driven, and well-qualified individual to join our talented team as our MarCom Brand Specialist. You will execute integrated MarCom activities that generate brand awareness, engagement, and leads by developing and deploying content, campaigns, and promotional assets across digital, social, and event channels, applying established messaging and brand guidelines to deliver consistent, accurate, and effective communications for an assigned brand or portfolio.
Key Responsibilities
Execute integrated marketing communications activities for an assigned brand or portfolio by developing content and campaign materials aligned with established messaging and marketing direction across digital, social, email, web, and event channels
Create multichannel marketing assets that enable effective customer engagement by drafting, designing, editing, and publishing content, including graphics, videos, written materials, presentations, and promotional collateral for use across campaigns and sales enablement efforts
Deliver digital marketing campaigns that build awareness and generate inbound interest by executing activities across web properties, search marketing, social media, and marketing automation platforms in accordance with defined campaign objectives and timelines
Apply market and performance insight to improve marketing execution by monitoring campaign results, engagement metrics, and channel performance, and using insights to refine tactics and improve effectiveness within established frameworks
Coordinate marketing communications schedules and content calendars by planning, maintaining, and adjusting editorial schedules that align day-to-day communications activity with campaign timing, business priorities, and channel-specific delivery requirements
Manage external vendors, agencies, and partners to support marketing execution by coordinating inputs, clarifying requirements, reviewing deliverables for accuracy and quality, and ensuring content is delivered on time and aligned with established brand and campaign expectations
Execute events and promotional activities by coordinating event logistics, stakeholders, materials, messaging, and follow-up activities that reinforce brand presence, enable engagement, and capture participation and lead outcomes for reporting and review
Requirements
You should have
- BS/BA degree in Communications, Marketing, or equivalency
- Experience executing integrated marketing communications or digital marketing activities across multiple channels
- Working knowledge of MarCom tools and platforms, including social media, content management systems, marketing automation, and analytics tools
- Strong writing, editing, and content development capability with attention to detail and brand consistency
- Ability to manage multiple initiatives concurrently and apply sound judgment within established marketing direction
- This role requires strong English communication skills, including the ability to speak, read, and write clearly and effectively.
Benefits
Dymax takes the compensation of its employees very seriously and considers several factors when determining the total compensation package including but not limited to location, market range, skills, knowledge, experience, and abilities. The base salary range represents the low and high end of the Dymax salary range for this position. Actual salaries will vary and may be above or below the range. The range listed is just one component of Dymax’s total compensation packages for employees.
Applicants must be authorized to work for any employer in Mexico.
Dymax provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, domestic violence status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
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Established in 1980 as Dymax, the past forty years have been dedicated to innovation, growth, and diversification. Presently, Bachmann Chemical & Engineering stands as the backbone of its dynamic family of brands: Dymax, Bomar, Electronic Coating Technologies, and ALEO, collectively serving niche markets.
As a privately held company operating under the stewardship of the second generation, our roots run deep. With a global team that surpasses 500 talented team members, we have established our presence in key locations across the globe, including the United States, Canada, Germany, Ireland, China, Hong Kong, Korea, and Singapore.
Our journey began when visionaries Andy and Clai Bachmann pioneered the development of light-curable adhesives, starting in their home in northwestern Connecticut. Over the years, Dymax has secured over 30 patents for revolutionary rapid light-curable materials and a complementary portfolio of precision dispensing and curing equipment. In 1990, Bomar was acquired to support global formulators with innovative oligomer product development. In 2018, the acquisition of Electronic Coating Technologies (ECT) added in-house application services to help customers protect electronics with comprehensive manufacturing, supply, and design solutions. Building on this legacy of innovation, ALEO was introduced in 2023, offering groundbreaking, integrated LED engineering equipment solutions.
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