Sr. Manager, Integrated MarComms AUS

Key Responsibilities In This Role

Develop and Implement Social-First Integrated MarComms Strategies

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Design and implement comms strategies that start in social, not end there.

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In collaboration with the team, develop and execute influencer strategies and campaigns in alignment with Australia’s overarching marketing strategy and KPIs.

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Look for opportunities to hijack cultural moments that are gaining traction on social platforms, through influencer, owned social and comms tactics.

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Ensure Tinder narratives are optimised for how Gen Z consumes content: short-form video, creators, podcasts, niche communities, and emerging platforms.

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Partner closely with local and global marketing teams, to ensure narrative cohesion across paid, owned, and earned channels.

Create and drive cultural relevance among Gen Z

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Shape and amplify culturally resonant narratives that connect deeply with Gen Z audiences — across key social platforms.

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You will develop and implement integrated storytelling strategies, with a clear quarterly and annual planning calendar, that transcend traditional press coverage, focusing on influencers and creators to generate community influence and drive relevance and brand reconsideration for Gen Z.

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Anticipate cultural moments, tensions, and trends to proactively insert the brand into meaningful conversations.

Manage Creator, Influencer & Partnership Ecosystems

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Build and nurture a diverse ecosystem beyond traditional media including creators, influencers, podcast hosts, cultural commentators and community leaders in close collaboration with the local team.

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Manage local brand partnership strategies and campaigns. Including assessing and managing inbound opportunities, and proactively identifying, outreaching to and nurturing a pipeline of potential partnership opportunities that will help Tinder break-through in Aussie culture, and position the app in unexpected communities or spaces that drive reconsideration.

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Manage and evolve agency relationships and external communications support models where relevant.

Deliver Measurable Earned Impact

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While New Users remain the primary MarComms objective, and Active Users the overarching business goal, this role will focus on building measurable earned impact through social media share-of-voice and qualitative and quantitative engagement signals.

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In the context of shifting to Social-first, continue to manage and nurture influencers, creators and key journalist relationships, evolving success metrics beyond media coverage volume.

Support Brand Reputation & Corporate Narratives

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Partner with local, regional and global stakeholders on trust & safety, reputational, and corporate communications topics when needed. Helping steward Tinder’s brand reputation across high-visibility moments and evolving cultural conversations.

Who You Are (Key Skills & Capabilities)

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Ideally someone with 5-10 years experience in both communications and social media (from an agency or brand background).

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A highly strategic yet hands-on MarComms professional, with strong execution capabilities and keen attention to detail. Experience developing and implementing reactive and proactive communications and social strategies end-to-end.

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Deeply fluent in social-first ecosystems, creator culture, influencer marketing, entertainment, and digital content trends. With existing relationships in the influencer, creator and media landscapes in Australia, with a focus on Gen Z consumption.

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Comfortable operating in fast-moving, international organisations.

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Strong collaborator with the ability to influence across multiple functions and stakeholders. Including experience managing agencies and external partners.

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Data-driven with strong commercial awareness and the ability to connect storytelling to business impact.

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Highly organized with strong prioritization and project management capabilities.