About The Role

About the Company

Our client is a US-based mortgage company operating across multiple states, with a full-service team handling everything from initial borrower consultation through loan origination, processing, underwriting, and closing. As they scale, they are hiring a Senior Digital Marketing Manager to own paid media and lead generation from strategy through execution.

You will report directly to the Founder/CEO and be the single accountable owner of Google and Meta performance — high-budget campaigns, tightly tracked, ruthlessly optimized against cost per qualified lead. This is a senior, execution-heavy seat. You build strategy from scratch, launch campaigns from zero, and drive CPL down through disciplined experimentation.

If you have generated real mortgage leads — or leads for a comparable high-ticket financial product such as refinancing, home equity, or personal lending — at real CPLs on real budgets, and you can talk through your numbers without a deck to hide behind, we want to see your application.

Key Responsibilities

Paid Media Strategy & Execution — Google & Meta
This is the core of the role.

Own the full Google Ads strategy and execution across search, display, Local Service Ads, and Performance Max, focused on high-intent mortgage leads — purchase, refinance, and home equity borrowers
Own the full Meta Ads strategy and execution across Facebook and Instagram, including prospecting campaigns, retargeting funnels, and structured creative testing
Build, launch, and continuously optimize campaigns from the ground up — not simply manage what already exists
Write brief, compelling ad copy and creative direction tailored to the mortgage borrower at each stage of awareness
Manage campaign budgets efficiently, allocating spend across channels to maximize cost per qualified lead

Lead Generation & Pipeline Quality

Drive consistent, high-quality inbound mortgage leads to fuel the loan officer pipeline
Define, track, and optimize against lead quality metrics — leads that convert to consultations and funded loans, not just raw form-fills
Build and optimize landing pages and conversion funnels to maximize lead capture from paid traffic
Coordinate with the sales and loan officer team to bring lead quality feedback back into targeting, audience, and creative strategy
Understand mortgage borrower intent signals and use them to sharpen audience targeting and messaging

Marketing Strategy

Develop an integrated digital marketing strategy connecting paid search, paid social, and supporting channels into a single cohesive lead generation engine
Identify new channels, audiences, and tactics to reduce dependence on any one traffic source
Stay current on mortgage industry marketing trends, competitor activity, regulatory advertising requirements, and platform algorithm changes
Bring data-driven recommendations to leadership on budget, channel mix, and growth opportunities

Analytics & Reporting

Set up and maintain accurate conversion tracking using GA4, Google Tag Manager, Meta Pixel and Conversions API, and CRM integration
Deliver clear, actionable performance reports covering spend, impressions, clicks, leads, CPL, and lead-to-close rates
Use data to identify what is working, what is not, and what to do next — and act on it without being asked
Proactively keep leadership informed on campaign performance on a consistent rhythm

Creative & Messaging

Develop ad creative, copy, and landing page content that speaks credibly and compellingly to the mortgage borrower audience — purchase buyers, refinance candidates, and home equity seekers
Run structured A/B and multivariate tests on headlines, visuals, offers, and CTAs
Ensure all messaging is fully compliant with platform policies, RESPA, TILA, and applicable mortgage advertising regulations — compliance is non-negotiable in this industry

Requirements

5 or more years of hands-on paid media experience with a strong focus on Google Ads and Meta Ads
Demonstrated track record of generating mortgage leads, financial services leads, or high-ticket consumer leads at scale — mortgage and lending experience preferred; real estate, insurance, or comparable financial products accepted
Expert-level Google Ads proficiency across search, Local Service Ads, Performance Max, and smart bidding strategies
Expert-level Meta Ads proficiency including campaign structure, audience building, retargeting, creative testing, and iOS 14+ tracking workarounds (CAPI, aggregated event measurement)
Strong analytical skills — you make decisions from data, not instinct alone
Experience with conversion tracking setup including GTM, GA4, Meta Pixel/CAPI, and CRM attribution
Ability to manage significant monthly ad budgets with direct accountability for CPL and ROI
Self-directed remote worker with direct accountability to leadership
Professional written English suitable for CEO-facing reporting

Preferred Qualifications

Direct mortgage industry marketing experience — borrower psychology, rate-sensitivity cycles, seasonal demand patterns, and common objections
Familiarity with mortgage compliance requirements for advertising — RESPA, TILA, NMLS disclosure requirements, and Fair Lending considerations
Landing page builder experience — Unbounce, Leadpages, or ClickFunnels
CRM familiarity for lead tracking and attribution — HubSpot, Salesforce, or a mortgage-specific CRM such as Velocify or Total Expert
Experience running geo-targeted and local campaigns for a multi-market lending or financial services company
Google Ads and Meta Blueprint certifications

Tools & Software

Primary Paid Platforms

Google Ads — Search, Display, LSA, Performance Max
Meta Ads Manager — Facebook and Instagram

Tracking & Analytics

GA4 and Google Tag Manager
Meta Pixel and Conversions API (CAPI)

Landing Pages & CRO

Unbounce, Leadpages, or ClickFunnels

CRM & Attribution

HubSpot, Salesforce, or mortgage-specific CRM platform

Reporting

Looker Studio, Excel, or Google Sheets

What Makes You a Great Fit

You have run campaigns that generated real mortgage or financial services leads at a real CPL, and you can walk through the numbers in a conversation
You do not wait to be told what to test next — you look at the data, form a hypothesis, and run the experiment
Your campaigns are structured cleanly, tracked accurately, and reported on clearly without anyone chasing you
You are as comfortable building from scratch as diagnosing an underperforming account
You understand that in mortgage, lead quality and compliance matter as much as volume — and you optimize for all three
You proactively keep leadership informed on a consistent rhythm