VP Sales, FL/GA

Title: VP Sales, FL/GA

Location: Florida or Georgia

Level: 3

Role reports to the SVP, Southeast

About Diageo

With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. From global icons like Johnnie Walker, Guinness and Tanqueray to Smirnoff and Don Julio, we create brands consumers love. Bring your enthusiasm and use your curiosity as you explore, collaborate and innovate.

Together with dedicated people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter future.

Join us to create a career worth celebrating!

Role Purpose

Lead delivery of the commercial plan across a multi-state geography, driving volume, share, and ROS through distributor and customer leadership.

Scope

• Multi-state region
• Complex distributor environments
• Key regional customer relationships

Key Responsibilities

• Own delivery of volume, share, and ROS targets
• Lead distributor performance and accountability
• Own senior customer relationships
• Translate strategy into regional execution plans

Success Measures

• Volume, share
• ROS improvement
• Executional Excellence
• Distributor execution

Experience

• 12–15+ years commercial experience in FMCG / beverage alcohol
• Proven leadership of multiple states or large regional P&L
• Extensive experience with distributor management and 3-tier systems
• Demonstrated success in key account or national customer leadership
• Strong track record of leading senior level teams
• Strong financial acumen with demonstrated ownership of regional P&L, trade investment, demand forecasting, ROI, and resource allocation decisions that drive volume, share, ROS, and profitable growth.

Background

• Strong exposure to both On and Off Premise channels
• Experience leading through organizational change / transformation
• Track record of building high-performing teams

Education

• Bachelor’s degree required (Business, Marketing, or related)
• MBA or advanced degree preferred

Flexible Working Statement

Flexibility is key to our success. Talk to us about what flexibility means to you, so that you’re supported to handle your wellbeing and balance your priorities from day one.

Rewards & Benefits Statement

We recognize and value performance, offering our people an attractive Rewards and Benefits package.

Diversity statement

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive environment, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive environment that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mentalities, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you!

If you require a reasonable adjustment, please ensure that you gather this information when you submit your application.

Worker Type

Regular

Primary Location

Miami Office

Additional Locations

Off Site Florida, Off Site Georgia

Job Posting Start Date

2026-06-29