Director, SEO & AEO

What You’ll Do

• Take responsibility and ownership of the Houzz SEO and AEO strategy across all geos (14 sites total)
• Implement a white hat AEO/GEO strategy involving content marketing, reputation management, digital PR, and PMM
• Manage an offsite SEO strategy that positions Houzz as a best in class SaaS product, partnering closely with the global PR team
• Act as the SEO product manager and implement customer facing changes on both the B2B and Consumer verticals; own all steps of your projects
• Manage SEO engineering sprints, and partner with other Product Managers to lead SEO/AEO driven initiatives on other pagetypes
• Identify areas of SEO opportunity in site structure, on-page optimization, and keyword tracking
• Conduct keyword research and competitor research
• Monitor and report on rankings, traffic, and conversion performance and communicate proactively with leadership
• Write copy or edit existing copy to improve SEO/AEO performance
• Continually expand your knowledge of SEO/AEO and mentor the team

At a Minimum, We’d Like You to Have

• At least 10 years of in house SEO experience, with 5+ years of team leadership experience
• At least 5 years of SEO Product Management experience working with engineers in an agile setting
• At least 5 years of SEO experience on a large multi million URL site
• At least 5 years of experience with B2B SaaS or Content Marketing SEO
• Experience creating SEO performance forecasts
• Deep experience with SEO best practices: you should know how to optimize a page and understand how to make a page rank well, including on and off page signals
• Experience working with C-Level leadership
• Ability to write/edit user-focused SEO copy & articles
• Strong analytical ability
• Proficiency in Excel/Google Sheets

Ideally, You’ll Also Have

• Experience with running an AEO/GEO program
• Experience with link building and off site SEO
• Backdoor access to Google algorithms that let you manually set rankings to whatever you want