Analyst (Social Media)

Roles & responsibilities

The role plays a critical part in building our brand in the digital space through the day-to-day management of KPMG Canada’s official social media channels including (but not limited to) LinkedIn, Twitter, Instagram YouTube. ​

Community Management ​

• Schedule posts, monitor and respond to basic inquiries posted to official KPMG social media accounts. ​
• Collect and deliver insights from the social media conversation back into KPMG.

Social Media Monitoring ​

• Use the social media monitoring tools for the early identification of emerging industry trends, potential threats and opportunities, providing feedback and alerts. ​
• Collaborate with Social Media Community Coordinator on development of campaign and program-based social media monitoring reports for Canada marketers and communicators.

Research ​

• Scan social media communities for engagement opportunities for KPMG senior leaders. ​
• Skim through the competitor's social media channels and share a report highlighting the posts performance and key topics. ​
• Collect insights from social conversations that could be used to inform the development of engaging social media content. ​

Social Media Reporting ​

• Development of monthly analysis report within agreed timeframe and with complete accuracy ​
• Produce and deliver social media flash alert on a timely basis for marketers and other stakeholders ​

Risk Management ​

• Ensure compliance with Risk policies and process in content posting and response. ​
• Early identification of potential risk issues that may impact the KPMG brand and ensure that relevant stakeholders are immediately engaged, and appropriate response mechanisms are used. ​
• Ensure quality standards and guidelines are being properly and consistently adhered to. ​

• This role is for you if you have the below
• Educational qualifications
• Graduate / Post Graduate in relevant field ​
• Work experience
• The candidate must have to 0-1 year of relevant experience in managing social media communities for B2B or B2C companies. ​
• Mandatory technical & functional skills
• Project and Team management exposure

• Credible record of operating as part of a team
• Experience in the measurement and analysis of social media and/or website performance. ​
• Excellent written communication and data interpretation skills to prepare and present

Preferred technical & functional skills

• Strong organizational skills and attention to detail. ​
• Post-secondary degree or diploma in Marketing or Digital Marketing. ​
• Proficient in Microsoft Excel, PowerPoint and Word. ​
• Proficiency in French is an asset. ​
• Familiarity with generative AI and AI agents

Key behavioural attributes/requirements

• Excellent / strong English communication skills (written and spoken)
• Excellent attention to detail is a must
• A professional and organized approach to work and a strong team player
• Strong interpersonal skills and experience working in a team
• Working to strict deadlines and flexibility in time management
• Drive and commitment to deliver a high-quality service to the KPMG network
• Excellent written communication and data interpretation skills, to prepare and present concise reports with actionable insights and recommendations
• Strong influencing and communication skills to act professionally, calmly and persuasively when dealing with key internal stakeholders
• Comfort with wide variety of cultural differences and skill sets and ability to work a flexible schedule to interact with colleagues in other time zones around the world

Content publishing

• Uploading documents, content and links to the external website
• Working within agreed SLAs
• Uploading content assets and creating web pages accordingly
• Uploading and amending imagery as required
• Making bulk content and metadata changes
• Building pages according to KPMG design standards and incorporating content as required
• Applying metadata to uploaded content and content assets
• Assisting the digital marketing team with data collection and reporting

Preferred technical & functional skills

• AEM 6.5/ AEM Cloud
• Familiarity with generative AI and AI agents
• Not mandatory but good to have knowledge of HTML and CSS
• Good understanding and experience of other content management systems a plus
• Competent knowledge of SEO, usability and web accessibility principles

Educational qualifications

Bachelor’s degree in Computer Science or similar area of study.

Work experience

The candidate must have to 0-1 year of relevant experience in a similar role, particularly in a professional services firm/IT company/internal portal/content teams within key technology companies/procurement function.

Project and Team management exposure

• Credible record of operating as part of a team
• Problem solving skills; ability to drive through to an outcome in circumstances of complexity and ambiguity.
• Goal driven - should be focused on helping clients meet their requirements.

Key behavioural attributes/requirements

• Excellent / strong English communication skills (written and spoken)
• Excellent attention to detail is a must
• A professional and organized approach to work and a strong team player
• Strong interpersonal skills and experience working in a team
• Working to strict deadlines and flexibility in time management
• Drive and commitment to deliver a high-quality service to the KPMG network
• Excellent written communication and data interpretation skills, to prepare and present concise reports with actionable insights and recommendations
• Strong influencing and communication skills to act professionally, calmly and persuasively when dealing with key internal stakeholders
• Comfort with wide variety of cultural differences and skill sets and ability to work a flexible schedule to interact with colleagues in other time zones around the world