Director of Paid Media

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Director of Paid Media based in the United States.

This is a senior growth leadership role focused on building and scaling paid media strategies across a diverse portfolio of consumer brands and retail <partners.You> will own media strategy, execution, optimization, measurement, and performance across major platforms including TikTok, Meta, YouTube, and Google.The role sits at the intersection of performance marketing, social commerce, creative strategy, audience development, and measurable revenue <growth.You>’ll lead and develop a paid media team while creating scalable systems, processes, and standards for high-quality <execution.You>’ll also serve as a strategic advisor to clients, translating complex performance data into clear recommendations and growth opportunities.Cross-functional collaboration will be central, connecting paid media with creative, affiliate, livestream, commerce operations, and broader client growth initiatives.This opportunity is ideal for a data-driven, commercially minded leader who thrives in a fast-moving and evolving digital commerce environment.

Accountabilities

Own the paid media strategy across a portfolio of clients, initially focusing on TikTok, Meta, YouTube, and Google.

Develop scalable frameworks for campaign planning, audience strategy, creative testing, optimization, measurement, and reporting.

Build media strategies aligned with client objectives, budgets, revenue targets, and profitability goals.

Determine the appropriate role of paid media across awareness, consideration, conversion, and retention initiatives.

Lead ongoing testing, analysis, and optimization to improve campaign performance and media efficiency.

Serve as a subject matter expert on TikTok advertising, including GMV Max, TikTok Shop, and creator-commerce advertising formats.

Monitor platform developments, algorithm changes, measurement capabilities, and emerging advertising products to identify new growth opportunities.

Evaluate opportunities across Meta, YouTube, Google, retail media, and emerging commerce platforms to maintain competitive advantage.

Lead, coach, and develop the paid media team responsible for campaign execution and optimization.

Establish performance metrics, workflows, quality standards, and operating practices that enable efficient and scalable execution.

Partner closely with Client Success, Creative, Affiliate Strategy, Livestream, Commerce Operations, and Distribution Partner teams to integrate paid media into broader commerce strategies.

Own portfolio-level performance metrics including budget pacing, ROAS, CAC, revenue contribution, and profitability.

Develop dashboards, KPIs, and reporting frameworks that clearly communicate paid media impact.

Oversee attribution, tracking, pixel implementation, and measurement systems to ensure reliable performance analysis.

Translate performance data into actionable recommendations and identify opportunities for incremental growth.

Advise clients on media investment, platform opportunities, campaign strategy, and long-term growth roadmaps.

Present performance results, strategic recommendations, and media plans to clients and internal stakeholders.

Contribute paid media expertise to business development initiatives, pitches, and new growth opportunities.

Requirements

• 4–6 years of experience in paid media, performance marketing, social advertising, or a related discipline.
• At least 2 years of experience leading or managing paid media teams.
• Deep expertise in TikTok advertising, including GMV Max campaigns, TikTok Shop integrations, and creator-commerce formats.
• Expert-level knowledge of Meta advertising across Facebook and Instagram.
• Strong understanding of attribution, measurement, pixel implementation, tracking, and media analytics.
• Experience managing paid media programs across multiple clients, preferably within an agency, platform, consulting, or similar environment.
• Demonstrated ability to build and scale high-performing paid media teams and operating systems.
• Strong analytical capabilities, with the ability to translate campaign data into strategic decisions and measurable business outcomes.
• Excellent communication, presentation, stakeholder management, and relationship-building skills.
• Experience working with consumer brands, retailers, agencies, or commerce-focused organizations is preferred.
• Commercial mindset with a strong understanding of how media investment connects to revenue, customer acquisition, and profitability.
• Ability to balance strategic thinking with hands-on execution in a rapidly changing environment.
• Collaborative, low-ego approach with strong accountability for results.
• Comfortable adapting quickly to evolving platforms, consumer behavior, technologies, and market dynamics.

Benefits

• Competitive salary.
• Bonus plan tied to performance.
• U.S.-based remote or hybrid work options.
• Opportunity to lead paid media strategy across a diverse portfolio of consumer brands and retail partners.
• Significant ownership over paid media strategy, systems, team development, and performance.
• Opportunity to work across major advertising and commerce platforms, including TikTok, Meta, YouTube, and Google.
• Cross-functional exposure to creative, commerce, affiliate, livestream, operations, and client growth initiatives.
• Leadership and professional development opportunities.
• High-impact role with the opportunity to shape scalable performance marketing practices and contribute directly to business growth.