VP Integrated Marketing

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a VP Integrated Marketing based in United States.

This executive leadership role will shape an integrated commercial marketing engine across demand generation, account-based marketing, digital, events, website, SEO, AI discovery, and marketing <operations.You> will connect marketing strategy directly to revenue goals, priority accounts, target industries, and product opportunities.The role combines strategic leadership with operational ownership, using data, customer insights, and market intelligence to drive measurable commercial <outcomes.You> will partner closely with Sales, Product Marketing, Product Management, Customer Success, Finance, and revenue teams to align priorities and accelerate growth.A major focus will be strengthening the buyer journey, improving pipeline performance, and creating a closed-loop approach to campaign and account <engagement.You> will also lead and develop a team of marketing leaders while establishing clear standards, accountability, and performance expectations.This is an opportunity to lead marketing transformation within a highly technical, fast-growing technology environment and help translate complex innovation into commercial impact.

Accountabilities

Develop and execute integrated commercial marketing strategies aligned with revenue objectives, target industries, priority accounts, product offerings, and broader go-to-market priorities.

Build an operating model that connects demand generation, account-based marketing, digital marketing, website, events, SEO, AI discovery, and marketing operations into one coordinated organization.

Translate company priorities into annual and quarterly marketing plans, budgets, performance targets, investment priorities, and clear areas of accountability.

Lead demand generation and ABM programs designed to generate qualified opportunities, accelerate pipeline, support customer expansion, and contribute directly to revenue growth.

Partner with Sales leadership to align marketing investments with priority accounts, territories, commercial opportunities, lead follow-up expectations, and pipeline goals.

Establish closed-loop processes connecting campaign engagement, account progression, Sales and BDR feedback, pipeline creation, and continuous learning.

Partner with Product Marketing, Communications, Customer Success, and Sales to transform customer outcomes, use cases, technical proof points, and market insights into integrated campaigns, content journeys, enablement programs, and executive thought leadership.

Guide digital strategy across paid media, website conversion, SEO, AI discovery and visibility, audience development, retargeting, and campaign optimization.

Strengthen the complete buyer journey, including lead capture, scoring, routing, nurturing, qualification, sales handoff, re-engagement, and opportunity acceleration.

Lead the evolution of marketing technology, data, and reporting infrastructure, including marketing automation, CRM integration, intent data, ABM platforms, analytics, attribution, data governance, and AI-enabled capabilities.

Lead recurring integrated marketing performance reviews that connect campaign, website, event, content, ABM, Sales/BDR, and pipeline data to determine what should be scaled, optimized, paused, or discontinued.

Use performance data, customer insights, and market intelligence to guide investment decisions, improve program effectiveness, and identify new growth opportunities.

Manage the integrated marketing budget and external agency relationships, ensuring resources are directed toward strategic priorities and measurable business outcomes.

Lead, coach, and develop Directors and Managers across integrated marketing, creating a high-performing organization with clear expectations, ownership, and accountability.

Champion collaboration across Marketing, Sales, Product, Customer Success, Finance, and revenue operations to ensure consistent execution against shared commercial objectives.

Requirements

• 12+ years of B2B marketing experience within enterprise technology, SaaS, cloud, AI, quantum computing, or another complex technology environment.
• Significant leadership experience spanning demand generation, account-based marketing, digital marketing, website and SEO, and marketing operations.
• Proven success developing integrated marketing programs that generate qualified pipeline, accelerate opportunities, acquire customers, and contribute to measurable revenue growth.
• Demonstrated experience developing and executing ABM strategies for strategic enterprise accounts and complex buying committees.
• Strong understanding of enterprise buyer journeys, audience segmentation, lead management, funnel optimization, and long sales cycles.
• Deep experience with CRM systems, marketing automation, digital marketing platforms, intent data, analytics, attribution, and executive-level reporting.
• Strong analytical and commercial judgment, with the ability to use performance data, customer insights, and market intelligence to guide strategy, investment, and optimization.
• Experience leading Directors and Managers and building high-performing teams within high-growth or matrixed organizations.
• Proven ability to partner effectively with Sales and align cross-functional stakeholders around shared commercial objectives.
• Exceptional strategic thinking, communication, organizational leadership, and change management capabilities.
• Strong ability to translate complex technical products and concepts into compelling marketing strategies and customer-facing programs.
• Experience commercializing emerging or highly technical enterprise technologies is strongly preferred.
• MBA or equivalent advanced business experience is preferred.
• Demonstrated leadership behaviors centered on accountability, empathy, collaboration, coaching, continuous learning, and ambitious execution.

Benefits

• Competitive compensation package including base salary, bonus, and equity opportunities.
• Company ownership opportunities designed to align employees with long-term organizational success.
• Comprehensive benefits and perks as part of the overall total rewards package.
• Opportunity to work within a highly innovative technology environment focused on emerging and transformative technologies.
• Significant leadership scope and the opportunity to influence global marketing strategy and commercial growth.
• Collaborative culture that values diverse perspectives, open communication, accountability, and continuous learning.
• Opportunities to lead, mentor, and develop high-performing marketing teams.
• Supportive environment focused on career growth, empowerment, and professional development.
• Inclusive workplace where employees with diverse backgrounds, expertise, and perspectives are encouraged to contribute and grow.