Field Marketing Manager

About Hauler HeroHauler Hero is a B2B SaaS company serving the waste and recycling industry with 250+ organizations on the platform. We compete against legacy providers that have dominated this space for decades. Our customers are small to mid-size haulers and municipalities who need modern software that works the way their operations actually run.The roleEvents are an important part of our go-to-market motion, particularly for larger deal sizes. We're looking for a hands-on field marketer who can strengthen event execution, bring consistency to planning and follow-up, and help improve how we measure impact over <time.You> are not starting from zero. We have built a real field marketing program over the past year, and two significant programs are already in flight with venues secured, budgets committed, and deadlines on the calendar. Your first job is carrying them across the finish line, with part-time transition support from the outgoing field marketing manager so nothing gets dropped in the handoff. From there, you take ownership of the calendar, the budget, and how we measure event <impact.You>'ll own day-to-day event execution and partner closely with sales, demand gen, and marketing leadership to ensure events support pipeline and revenue goals. This role reports to the Head of Marketing and is an individual contributor role.What you'll doThis role is execution-heavy with room to grow strategically.Immediate prioritiesTwo programs are already underway and you'll take ownership both mid-flight. You won't do it alone. Our outgoing field marketing manager is staying on part-time, roughly 20 to 25 hours a week, through both events. You'll have someone with full context to lean on while you ramp, and you'll direct that support as you take the reins.RCon (SWANA), September 29 to October 2, St. LouisRCon is SWANA's flagship annual conference and the largest gathering of waste and resource management professionals in North America, drawing roughly 1,700 attendees in its inaugural year. It is one of the highest-value shows on our calendar.Booth build is secured, with design in progress alongside the Head of MarketingAttending team is confirmed and lodging is bookedYou'll pick up design finalization, pre-show outreach, on-site logistics, and post-show follow-upHero Summit - Hauler Hero User ConferenceOur first customer conference, targeting roughly 50 attendees and being held in St. Petersburg the week of 11/9, is built around thought leadership, peer networking, and hands-on power user training. We are pairing it with our first all-company offsite, which means you'll be running two connected (but not overlapping) events at one venue.Venue is securedFirst round of invitations has been sentContent plan is in placeYou'll take pick up registration and attendee outreach, agenda logistics, vendor management, on-site execution, and the offsite programming that runs alongside itEvent executionOwn logistics for tradeshows and regional events (booths, swag, hotels, shipping, on-site setup)Ensure sales teams are prepared and supported at eventsCoordinate with vendors and internal teams to deliver consistent, professional event experiencesTravel to several key industry events annuallyPlanning and optimizationOwn planning and management of the annual tradeshow calendar and budget, both projected and reconciledTrack leads, opportunities, and pipeline influenced by eventsPartner with sales and demand gen on post-event follow-up and reportingHelp identify which events perform best and where to focus future spendSupport regional meetups and additional field marketing initiatives alongside the Head of Marketing and Head of Demand GenWhat success looks likeFirst 90 daysRCon executed cleanly, with booth, team, and follow-up all handledUser conference on track against its timeline with no slipped deadlinesYou know where every dollar of the current event budget sitsFirst 12 monthsEvents run smoothly without last-minute scramblingClear visibility into event performance and spendImproved follow-up and opportunity generation from eventsStrong internal feedback from sales and marketing partnersA repeatable foundation for scaling field marketing programsWhat we're looking forMust-haves3 to 5+ years experience in field marketing, events, or B2B marketingExperience supporting tradeshows and regional eventsComfortable inheriting programs mid-flight and getting up to speed fastExperience directing contractors, agencies, or vendors toward a fixed deadlineComfortable working closely with sales teamsHighly organized and detail-orientedFamiliarity with HubSpot and project management toolsWillingness to travel roughly 10 to 15%Nice to haveSaaS or vertical SaaS experienceExperience running a customer or user conferenceExperience tracking event impact on pipelineIndustrial, logistics, or operational B2B backgroundWho thrives hereYou're hands-on and execution-orientedYou care about follow-through and detailsYou're comfortable improving processes as you goYou would rather walk into momentum than start from scratchYou see events as a support for revenue, not just brandGrowth opportunityYou're stepping into a function with a foundation already built, which means less time proving events matter here and more time making them work harder. Over time, the role can grow in scope and responsibility as the business scales.What we offerOpportunity to make a meaningful impact in a critical, underserved industryCollaborative, fast-moving environment focused on learning and growthCompetitive salary and benefitsRemote-first flexibility with a distributed team across the USPaid time off and paid holidaysA culture that values balance and sustainable workTeam connection through virtual collaboration and occasional in-person offsites