Digital Marketing Analyst

Key Responsibilities

• Support the Digital team in daily operations and project execution, including:
• eCRM operations and project management.
• Coordination with external agencies and partners.
• Management and optimization of both B2C and B2B websites.
• Take ownership of digital projects of varying scope and complexity, from conception to delivery.
• Build campaign and promotional pages using the internal Content Management System (CMS).
• Develop and implement tag plans to support tracking and analytics.
• Collect and consolidate data from both online and offline sources.
• Design and maintain dashboards and deliver regular performance reports using Google Data Studio and/or PowerBI.
• Monitor, interpret, and communicate trends in digital metrics and KPIs to drive actionable insights.
• Support the team in the implementation of process simplification and automation.
• Assist the team on item management tasks (GDSN, GS1) utilizing digital content syndication platforms.

 

1. Experience & Background

• Solid understanding of the marketing and digital landscape.
• Bachelor’s or master’s degree in business, engineering, marketing, or a related field.
• Minimum 18 months of hands-on experience in digital marketing, with proven expertise in several of the following areas:
• CRM
• UX/UI
• SEO/SEM
• E-commerce
• Email marketing
• Content management / CMS
• Reporting and marketing data analyst
• Experience with Amazon, Azure or GCP stack is considered an asset.
• Familiarity with GDSN, 1WorldSync / Syndigo interfaces, or major DAM platforms is a strong plus.
• Certifications in Google Analytics, Data Studio, or PowerBI are highly desirable.

1. Key Skills

•  Strong understanding of digital marketing metrics and KPIs.
•  Tech-savvy with a broad range of digital skills.
•  In-depth knowledge of digital marketing activities and strategies.
•  Demonstrated experience in process simplification and automation.
•  Strong sense of ownership, accountability, and initiative in managing tasks and projects.
•  Excellent organizational and communication skills.

What We Offer

• Competitive compensation and benefits package
• Opportunity to work in a dynamic, international environment within the food supply chain
• A collaborative team culture committed to quality, sustainability, and growth
• Exposure to global markets and international trade processes

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