Strategic Events Associate Manager

Applications will be accepted until 05/29/2026.

Description

The Salesforce Strategic Events team is looking for a high-energy, detail-obsessed Associate Manager to help us deliver third-party event experiences that position Salesforce as a trusted partner. This role is uniquely balanced, requiring 60% focus on world-class event support and 40% on rigorous budget and purchasing management.

Reporting to the Senior Manager, Strategic Events, you will own the day-to-day execution and planning of third-party event sponsorships while serving as the operational backbone for the team's financial workflows. We need a seasoned project manager who can juggle agencies, vendors, and budgets without breaking a sweat, ensuring every Salesforce presence is world-class.

Responsibilities

Event Support (60%)

Support the end-to-end planning and production of Salesforce’s presence at major third-party events, acting as the keeper of the master plan and managing timelines, staffing, and logistics.

Partner closely with cloud and industry teams to ensure a flawless attendee journey across all activations.

Deeply understand Salesforce’s "Agentic Enterprise" positioning to ensure the message shines through every booth and customer activation..

Master event mechanics, from high-volume meeting booking and registration to on-site staffing leadership.

Use Salesforce’s analytics tools to translate event data into insights that maximize ROI.

Budget and Operations Management (40%)

Serve as the primary point of contact for all sponsorship contracts and Purchase Orders (POs) and ensure all POs and contracts move through internal approval chains in a timely manner.

Submit and manage third party event POs and actively track team spending using our internal budgeting too to ensure the team remains on budget.

Partner closely with Procurement, Sourcing, and Legal teams to ensure all documentation is processed with precision and speed.

Qualifications

• 5–7 years of experience in event planning, experiential marketing, expo/trade show operations, or project coordination.
• You thrive in high-stakes, fast-paced and rapidly changing environments and treat "multitasking" as a competitive sport.
• You’re highly organized and detail-oriented, with strong time management and prioritization skills.
• Proven track record of supporting and leading complex projects across multiple stakeholders and functions.
• You don't just find issues; you find solutions. Your organizational skills are legendary.
• You love a good dashboard. You understand that the best creative decisions are backed by solid data.
• You have a "can-do" spirit, know when to lead, and aren't afraid to roll up your sleeves when the team needs it.
• You’re willing to travel 25-30% of the time and ready to hit the ground running.

About the Team

Salesforce Strategic Events produces the world’s most innovative technology experiences, including Dreamforce — the largest software conference in the world — as well as major global events like CNX, TDX, World Tours, 3rd Party Events and Tradeshows, and more. Our mission: create industry-leading experiences that inspire customers, showcase innovation, and fuel growth.