Sales Representative - Ontario Highlands

If you require an accommodation or an accessible format at any stage of the application or hiring process, please let the recruitment team know. We are committed to providing an inclusive and accessible experience for all candidates.

Why Join Sleeman Breweries?

What’s your story? Ours is about pushing boundaries to create Canada’s third-largest brewery known for unique craft and world-class brands enjoyed across the country.

As part of Sapporo Breweries, our story includes Sleeman Breweries in Ontario, Okanagan Spring Brewery in B.C., Wild Rose Brewery in Alberta, and Unibroue in Quebec.

When you join Sleeman Breweries, you join a company deeply committed to quality, sustainability, and creating an outstanding employee experience. People here care about what they do and the people they work with. Write your next chapter with us at Sleeman Breweries.

Get an inside look at what it’s like working at Sleeman Breweries by following @LifeAtSleeman on Instagram

Purpose and Impact

Within the assigned sales territory, the Sales Representative represents Sleeman Breweries and grows portfolio presence in the trade. This role drives volume and gross margin performance by building strong customer relationships, executing effective sales strategies, and delivering best ‑ in ‑ class merchandising and program execution. Territory: Upper Ottawa Valley, Ontario Highlands, and Kawarthas.

Responsibilities

Sales Strategy & Performance

• Develop and execute territory sales strategies to achieve volume and gross margin targets.
• Analyse sales data and market trends to identify opportunities and execute account plans.

Customer & Account Management

• Build strong relationships with retail and on ‑ premise customers, providing product, promotion, and sales recommendations.
• Conduct regular business reviews to assess performance and adjust programs or targets.

Execution & Merchandising

• Coordinate and execute key account and marketing programs, providing feedback on effectiveness.
• Maintain merchandising standards and influence space allocation and product visibility.

Operational Excellence & Collaboration

• Manage expenses within budget and implement continuous improvement (MUDA reduction).
• Maintain accurate customer and sales data in CRM systems and collaborate with internal partners.
• Participate in industry events and stay current on competitor activity and consumer trends.

Skills and Qualifications

• Minimum 3 years of sales experience in a consumer ‑ packaged goods environment.
• Post ‑ secondary education in a related field.
• Proven ability to execute sales plans, achieve targets, and drive revenue growth.
• Strong relationship ‑ building skills with internal and external partners.
• Effective written and verbal communication with strong presentation skills.
• Proficiency with Microsoft Office tools, including CRM 365, Power BI, Excel, PowerPoint, and Teams.
• Beverage alcohol industry experience is an asset.
• Valid driver’s licence with a clean driving record.
• Ability to demonstrate behaviours aligned with organisational values.
• Responsible beverage service certification (as required by province)

Work Environment

M inimum of four days per week spent in the field within the assigned territory.

Think you have what we need but your credentials don’t perfectly line up? That’s OK! We know that some job seekers miss opportunities if they think their qualifications don’t fit. If you believe your skills and experience can make a difference here, we encourage you to apply!

Our Commitment to Diversity, Equity and Inclusion

• At Sleeman Breweries, we believe that better beer, and better workplaces, happen when people feel welcomed and valued for the differences they bring.
• We are committed to fair hiring practices free from discrimination, and we encourage applications from all qualified candidates.
• BETTER BEER. BETTER PEOPLE. GETTING BETTER
• We thank all candidates for their interest however only those selected to proceed will be contacted.