(Sr.) Local Marketing Manager

Regional Marketing Planning

• Work closely with regional sales managers to provide assistance, gather customer needs, market trends and competitive information
• Assist to create and develop national marketing programs and tools that are targeted and make sure the implementation in local to the achievement of local sales and margin goals
• Support the development of regional marketing planning including program and materials, evaluate its effectiveness
• Support the preparation realistic & achievable objectives, strategies and tactics for local business development

Regional Activity Management

• Assistant with central Product Manager to implement and develop regional activities in terms of the brand strategies based on market size, opportunities and competition shares in the industry
• Support the regional implementation of the product promotion and growth initiative activities
• Provide support to submit reimbursement information and positioning based on strategic goals of the products for respective region
• Coordinate with local sales team for any update to align product strategies
• Provide training support to regional sales force on product knowledge and market intelligence

Professional Relationship

• Identify the opinion leaders in the respective region
• Establish and keep professional relationship with local KOLs
• Provide the sufficient support to local KOLs for regional marketing activities

Cost Control & Monitoring

• Input to regional financial planning related to product launch, customer satisfaction, scientific leadership and new business in respective region
• Manage quarterly / annual expense within budget in respective region
• Education : Bachelor and above degree, major in Pharmacy, medicine or marketing, MBA is a plus

Industry experiences: Minimum 3 years working experience in Pharmaceutical industry

• Position experiences:

• Minimum 2 years working experience on central or local marketing
• Minimum 1 year sales working background is preferred

• Language Skills: Fluent in English both oral and written
• Computer Skills: Working knowledge, especially good at Excel and PowerPoint
• Mobility: Willing to travel frequently
• Other Special requirements:

Thorough understanding on the healthcare industry(pharmaceutical and medical device markets) is a plus

Good understanding of business and product knowledge with marketing sense

Strong communication, interpersonal and presentation skill

Strong analytical skills including business and financial management

Autonomy/Independence, Assertiveness; a polished professional presence is essential

Should be self-motivated, creative and well organized

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled. 

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