Performance Marketing Engineer (Remote Indonesia)

About Leaf 🚀

At Leaf, our Performance Marketing team sits at the core of our clients’ success. We’re trusted with significant budgets, and what we do directly impacts growth, profitability, and long-term sustainability for eCommerce brands.

We’re a team that blends deep paid media expertise with technical innovation . We don’t just run campaigns—we build systems, automate workflows, and collaborate closely with product and engineering to push the boundaries of performance marketing.

If there’s a repetitive task, we’ll automate it. If there’s a better way to scale performance, we’ll build it.

The Role

We’re looking for a Performance Marketing Engineer to bridge the gap between media buying and technical execution.

This is a senior, hands-on role where you’ll

• Own and execute full-funnel paid media strategies
• Engineer scalable solutions across tracking, feeds, and automation
• Collaborate with product and engineering to build tools that improve performance and efficiency

You’ll work across a portfolio of eCommerce brands, driving measurable growth while helping evolve Leaf’s internal capabilities.

What You’ll Be Doing

Paid Media Strategy & Execution

• Plan and execute full-funnel campaigns across Google & Meta (prospecting → retargeting → retention)
• Build and manage multi-channel media plans aligned to revenue and ROAS targets
• Optimize campaigns to reduce CPA and scale revenue efficiently
• Own budget allocation across channels based on performance data

Technical & Engineering Focus

• Implement and maintain tracking infrastructure (GTM, pixels, conversion APIs)
• Work with product feeds (Google Merchant Center, Meta catalogs, Shopify integrations)
• Identify and build automation opportunities to reduce manual work
• Collaborate with engineering/product teams to turn workflows into scalable tools or features

Data & Performance Analysis

• Use data to drive decision-making across campaigns and channels
• Build and interpret reports using tools like Looker, GA, and platform dashboards
• Conduct structured testing (creative, audiences, landing pages)
• Translate insights into actionable growth strategies

Cross-Functional Collaboration

• Partner with:
• Creative teams on ad concepts and messaging
• Technical teams on tracking and data accuracy
• Product teams to improve internal tools (e.g., Leaf Grow)
• Contribute to improving Leaf’s cross-platform advertising methodology

Essential Criteria

• Based in Indonesia
• 5+ years experience in:
• Senior paid media / performance marketing role
• Building and executing full-funnel campaigns on Google & Meta
• Running paid media for eCommerce retail brands

What We’re Looking For

• Strong analytical mindset with deep attention to detail
• Comfortable working with data, tracking, and technical setups
• Naturally curious—always testing, learning, and improving
• A problem-solver who looks for ways to automate and scale
• Confident owning budgets and making high-impact decisions
• Collaborative, but able to operate autonomously
• Balances ambition (big ideas) with pragmatism (what works now)

Our Stack

Marketing Platforms

Google Ads, Meta Ads, TikTok, Pinterest, Bing, Amazon Ads

Data & Analytics

Google Analytics, Looker, Data Studio, Excel/Sheets, Shopify data

Tracking & Technical

Google Tag Manager, Meta Pixel, Conversion APIs, Merchant Center, product feeds

Internal & Tools

Leaf Grow, Slack, Notion, G-Suite

• Why This Role is Different
• This isn’t just a media buying role.

You’ll be

• Building systems, not just campaigns
• Solving technical problems, not just optimizing ads
• Helping shape the future of how Leaf scales performance

How to Apply

A short note on

• Your experience with eCommerce performance marketing
• Examples of campaigns or systems you’ve built or scaled
• Please share 3 recommendations