Customer Marketing Manager

ABOUT THE ROLE As the GTR Americas Customer Marketing Manager, you will be accountable for executing against the company’s Travel Retail vision, action and strategically develop the plan for growth within the Channel. As this role has a commercial component, you will also be responsible for key revenue and commercial targets for strategic customers – this includes the delivery of customer and shopper programs in your territory as agreed in the GTR Integrated Activity Plan (IAP). You will work with Global Brand Teams, the wider Central Customer Marketing team, Sales and our strategic customers to ensure the system is focused on executing the best On and Off-Trade plans and programs for the right brands, in the right markets, with the right customers in alignment with the company’s GTR strategy. You will advance the GTR agenda by leveraging depth of knowledge about the channel, relationships, your creativity and your leadership capabilties and thereby drive success in the channel for the broader organization. You will understand the strategy and drive to action, including how to both build brands and deliver commercial results. This role is based in our NAM HQ in Miami. The role will require extensive travel in order to effectively interact with key stakeholders including internationally based sales teams and customers. KEY ACCOUNTABILITIES AND RESPONSIBILITIES Drive results & excellence in execution: Identify On and Off-Trade trends and use them to fuel growth, customer and programming opportunities Manage relationship with on-trade teams in Americas, Europe, and Asia to facilitate and develop customer specific programs Program/Project/Event management Bacardi Legacy Global Cruise Competition and Bombay Sapphire Most Imaginative Bartender event planning and execution, as well as other customer specific events Align key stakeholders behind channel priorities and initiatives Translate commercial insights into effective merchandising and promotional standards Drive customer planning in collaboration with sales & finance teams Lead the creative development of On and Off-Trade programs/tools that deliver against brand and commercial objectives Administer Americas Brand Ambassador Advocacy program Reconcile A&P (invoicing etc.) Coordinate HPPs planning & execution with Advocacy managers Source materials over & above advocacy assets (e.g. POS items for Cruise B.A.s) Oversee creative agencies to deliver unique customer-first ideas and solutions Deliver a suite of turnkey sub-channel based brand programs grounded in customer insights Manage Activation agency in executing programming across the channel Lead measurement and evaluation of GTR initiatives and activations in the region Implement technology solutions as appropriate to track execution and performance against KPIs A&P Logistics POs, WBS codes, confirmations, Invoice payments New vendor set ups/payment inquiries Promotion Management ensure AVQPAP implementation for all core brands Plan, coordinate, implement and review promotions (ROI data, etc.) Cooperate closely with Regional Trade Marketing Team and local promoter Agency Coordinate brand ambassadors and consultants in the sub region together with RM lead Develop talent and capability: Become the go to expert for the sub-channels and customers assigned in converting overall brand strategy into customer based solutions Provide Hub Brand teams with On and Off-Trade expertise and advice to enable an effective connection with the buyers and gatekeepers of our industry in and around the channel Ensure implementation of learning and development plans and sustained learning for everyone in your team To be successful in this role you will have/be: Bachelor’s degree in Business, or related field A strong understanding of the On and Off-Trade and its business dynamics Strong customer focus and ability to collaborate with various stakeholders to drive results Experience in roles related to understanding customer and On-Trade dynamics A versatile and collaborative leader who effectively manages the matrix Flexibility in quickly responding to changing business needs, a sense of accountability and commitment to putting strategy into action, and strong community-orientation and responsibility Knowledge of industry regulations, market trends and competition Entrepreneurial, think-outside-the box, and creative mindset 3 - 5 years experience in the on/off Retail environment The following experiences are preferred: On-Trade & Off-Trade leadership, commercial roles experience Brand or Customer Marketing Management experience Demonstrated success working in a 2 tier system Mixology background LEADERSHIP AGILITY At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level. Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others. Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person’s identity. U.S. applicants have rights under Federal Employment Laws. Perks of Working for us At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance. Compensation, Paid Time Off & Retirement: Competitive Pay Package Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community) Retirement/Pension Plan Health & Wellbeing Medical, Critical Illness, and Life Insurance Employee Assistance Programs Best-in-class, family-friendly, and inclusive leave policies Additional Benefits The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change. Some benefits may be subject to an employee contribution. Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand. Join a world-class team. Recognized by Forbes as one of the World's Best Employers 2025 We are a family-owned spirits company with more than 160 years and seven generations of heritage. Our portfolio boasts more than 200 brands and labels including icons of today and of tomorrow. You could be part of this legacy. Are you ready to unleash your potential? Apply now. Bacardi is the world´s largest privately-held international spirits company. More than 8,000 people across the globe work toward a common purpose to Make Moments Matter. At Bacardi we are guided by our 3Fs culture of being Fearless, treating each other like Family, and having a Founders mentality. And have plenty of fun along the way! BE FEARLESS We empower our teams to question, challenge and innovate. This means adopting an agile mindset, being comfortable with trying new things and taking risks, without being reckless. BEHAVE LIKE FAMILY We treat each other, and our communities, like family. We call each other “Primos” (Spanish for cousins) because being part of the family gives you the support you need to be the best you can be. THINK LIKE A FOUNDER The spirit of entrepreneurship is rooted in our legacy. We treat this business as if it was our own. We do the right thing for the business and take accountability for our work.