Social Media & Content Lead (Fractional/ Remote)

About the Role

• This is a growth role, not a posting role.
• We are not looking for someone who “manages social media.”
• We are looking for someone who understands how content performs and grows.
• You will work directly with the team to
• turn podcast conversations into content
• test formats
• drive reach and engagement

What You Will Be Responsible For

1. Content Repurposing

• Turn episodes into short-form clips (TikTok, IG, YouTube Shorts)
• Identify strong moments worth cutting

1. Platform Management

Manage TikTok, Instagram, and YouTube

Ensure consistent posting and optimisation

1. Growth & Performance

• Track performance of content
• Identify what works and what doesn’t
• Suggest improvements and new formats

1. Creative Direction (Execution-Level)

• Work on hooks, captions, and framing
• Test different styles and approaches

What This Role Is NOT

• Not just scheduling posts
• Not generic Canva content
• Not passive execution

Requirements

Who This Is For

We are looking for someone who

• Has a proven track record growing social media accounts
• Understands short-form content deeply
• Knows what makes people stop scrolling
• Is proactive and brings ideas
• Can work closely and directly with the founder

Location

Philippines (preferred)

How to Apply

Send

• 2–3 accounts you have grown (with metrics)
• 3 content ideas you would create from a podcast episode

Benefits

Remote working

Work from anywhere

At Substance, we’re all about action, not just talk. If your profile aligns with what we need, you’ll hear from us within 1-2 weeks. If not, no fluff—just know we value your interest and will keep you in mind for future roles where your skills can make an impact. We focus on real connections and meaningful matches, so when the right opportunity comes, we’ll be ready to make it happen.

Getsubstance.co Pte. Ltd. | EA License No: 24C2398

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At Substance, we go beyond the surface—delivering depth over style by connecting businesses with world-class talent at a fraction of the traditional cost. Whether you need permanent, remote or fractional hires, we’ve cracked the code on finding exceptional professionals from lower-cost regions, helping you save up to 70% on recruitment without compromising on quality.

We’re not just matching candidates to jobs—we’re curating lasting partnerships built on culture fit, potential, and business growth. With our cutting-edge AI-powered tools and rigorous vetting process, you’ll get more than just a resume—you’ll find the right fit for your team.

At Substance, we believe in smarter hiring that drives impact. Let’s reduce your hiring costs and build something great together.