Head of Growth AI SaaS

Role Overview

• Seeking a highly self-driven, data-savvy Head of Growth with a strong global mindset.
• Responsible for leading global market penetration and growth strategy for an AI recruiting SaaS product.
• Build a robust Product-Led Growth (PLG) funnel, combining SEO, influencer marketing, and performance advertising.
• Drive exponential growth in user acquisition, retention, and revenue.

Key Responsibilities

PLG Strategy Development & Execution

• Design and execute product-led growth pathways from 0 to 1 or from 1 to N.
• Optimize the full-funnel journey from signup and activation (Aha Moment) to monetization.
• Achieve scalable growth with high efficiency and low customer acquisition cost (CAC).

Multi-Channel Acquisition Engine

• SEO / AIO: Lead global SEO strategy, leveraging AI to optimize content production and keyword rankings, capturing high-intent traffic in the AI recruiting space.
• Influencer & Community Marketing: Identify and build deep partnerships with key opinion leaders (KOLs) and key opinion consumers (KOCs) in tech and HR.
• Leverage AI influencer networks to establish brand trust and drive viral growth.
• Paid Acquisition Optimization: Manage global advertising budgets (Google, LinkedIn, Meta, etc.), continuously improving ROI through rigorous A/B testing.

Product & Data Mindset

• Deeply analyze user behavior data.
• Collaborate closely with the product team to embed growth experiments into product features (e.g., referral programs, viral loops, AI productivity tools).
• Create a closed-loop growth system.

Global Market Insights

• Research recruitment market differences and regulatory requirements across regions (e.g., North America, Europe, Southeast Asia, GDPR compliance).
• Tailor go-to-market (GTM) strategies accordingly.

Requirements

Proven Global Expansion Experience

• 5+ years of SaaS growth experience.
• Strong track record of scaling AI or recruiting SaaS products internationally.
• Experience scaling from 0–1 to $10M+ ARR is a strong plus.

Growth Expertise

• Deep understanding of PLG models.
• Hands-on experience with SEO, paid acquisition, and influencer marketing.
• Strong insights into next-generation, AI-native growth strategies (e.g., AIO).

Exceptional Data Sense

• Proficient with growth analytics tools such as Amplitude, Mixpanel, Segment, etc.
• Highly experiment-driven with strong logical and analytical skills.

AI Recruiting Domain Knowledge

• Solid understanding of how AI is transforming recruitment workflows (screening, matching, interviewing).
• Ability to translate industry value into high-conversion marketing narratives.

Communication & Execution

• Fluent in both Chinese and English.
• Strong cross-cultural collaboration skills.
• Ability to lead diverse teams with rapid iteration.

Nice to Have

• Experience as an early growth hire or core contributor at a well-known PLG SaaS company.
• Extensive global media and KOL resources in the HR Tech space.

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