Product Business Analyst

Established in 2004, we are a tech pioneer offering world-class adult entertainment and games on some of the internet’s safest and most popular platforms. With the support of an international team of dynamic and collaborative innovators, we are on a mission to enable safe user experiences and empower our communities by celebrating diversity, inclusion, and expression — all while maintaining robust trust-and-safety protocols.

We embrace the best of both worlds! Local talent can thrive in our collaborative office space with the flexibility of a hybrid work environment, while remote team members play an integral role in shaping our dynamic culture from afar. We have offices in Montreal (Quebec), Austin (Texas) and Nicosia (Cyprus).

*A select number of positions require full-time in office attendance*

As a Product Business Analyst, you will join the Retention department reporting directly to the Product Manager. Responsible for the daily monitoring and reporting of your KPIs, creation of new A/B test cases, as well as proposing new product optimizations that will improve end-user conversions, reduce churn rate and overall performance of the platform's KPIs.

What you'll be doing

• Monitor, control, and improve key performance metrics related to User Acquisition as well as User Retention on the German webcams amateur platform MyDirtyHobby.com.
• Craft detailed requirements for new optimization tickets focused on improving conversion related KPIs.
• Collaborate with cross-functional teams to generate UI/UX ideas for new product features.
• Identify product improvement opportunities through brainstorming sessions and data analysis.
• Verify the correct implementation of new features after they have been developed on production.
• Monitor the performance of related KPIs after launching new product features.
• Increase business profitability – owning not just your dedicated KPIs, but also understanding the overall revenue sources of the platform.
• Design, conduct, and analyze A/B tests to assess and implement optimizations aimed at conversion related KPI.

What you'll need to be successful

Must haves

• 2+ years of experience in a related industry and/or similar end user-facing digital platforms.
• Bachelor’s degree in Business Administration or similar field of studies.
• Proven ability to define and document functional and non-functional requirements in a clear and structured manner.
• Strong analytical skills with experience in conversion optimization strategies.
• Familiarity with Agile methodologies and Jira or similar tools.
• Knowledge of UX/UI principles to collaborate effectively with design teams.
• Fluent English communication skills.
• Problem-solving mindset with the ability to break down complex processes into clear steps.
• Advanced communication and interpersonal skills.

Nice to haves

• Background or experience in adult entertainment or content-driven platforms.
• Knowledge of user segmentation and personalization strategies to improve conversion metrics.

• As an equal opportunity employer, we celebrate diversity and are committed to creating an inclusive environment for all employees
• In this role you may be exposed to adult content