Country Lead

Hello. We’re Blood.

Our purpose is to revolutionize periods.

Who are we?

Blood is a challenger consumer brand that creates game-changing period care products for all who bleed. Our focus on deeply understanding and caring for our users drives our product innovation and material design, which enables us to invent products that are both high performing and also better for the body.

Blood is the creator of the world’s first Sanitary Pad made from Corn, and is the parent brand of MenstruHeat (menstrual cramp relief) and the Blood Menstrual Cup.

Our products are sold across Malaysia, Indonesia, and Singapore, both direct-to-consumer online and in more than 9,000 retail stores - making more than 12 million periods better so far.

Today was good. Tomorrow will bleed better.

Who we’re looking for / The role

We are looking for a dynamic Country Lead, India to lead the end-to-end entry of Blood into India. The role will work closely with the founders and senior leadership across the full spectrum of country operations from incorporation to pricing, go-to-market, sales, production, operations, and marketing.

This is a high impact and high ownership role for someone who thrives under ambiguity, and can deliver both clear strategy and lightning-fast execution.

Responsibilities

• Build the India business unit from zero to one, hiring and managing digital channels, marketing activities and operations teams
• Partner with quick-commerce platforms and marketplaces to agree on listing terms, maintain stock levels and plan marketing co-activations
• Grow Blood’s revenue and distribution on quick-commerce platform via optimization of promotions, discounts and visibility
• Direct brand efforts across digital, influencer, performance marketing and PR
• Ensure fill rate on sales channels via the appointment and management of logistics partners

Ideal candidate

7-10 years of experience in managing digital channels and/or brand management within D2C or FMCG brands (Quick Commerce experience preferred)

Proven experience growing brands digitally in a high-growth environment through on-platform growth tools, performance marketing and influencer

Entrepreneurial, growth-hacking mindset, supported by a strong bias to action and data-driven decision-making

Comfortable with P&L management and external stakeholder management

Make a difference - As a fast-growing consumer start-up, joining us is both an opportunity to make a real difference in the lives of millions of women, as well as experience unique learnings first-hand as we scale up

Great team - We have a diverse team across Asia-Pacific where you will get to work alongside bright and driven individuals with proven experience in high-growth environments in both startups and MNCs alike.

Strong backing - We are funded and backed by top angel investors in SE-Asia.

Working flexibility - We believe in a hybrid working environment, where our team can benefit from the best advantages of working from home, working from office, and anywhere in between.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.