E-Commerce Manager

Hello. We’re Blood.

Our purpose is to revolutionize periods.

Who are we?

Blood is a challenger consumer brand that creates game-changing period care products for all who bleed. Our focus on deeply understanding and caring for our users drives our product innovation and material design, which enables us to invent products that are both high performing and also better for the body.

Blood is the creator of the world’s first Sanitary Pad made from Corn, and is the parent brand of MenstruHeat (menstrual cramp relief) and the Blood Menstrual Cup.

Our products are sold across Malaysia, Indonesia, and Singapore, both direct-to-consumer online and in more than 9,000 retail stores - making more than 12 million periods better so far.

Today was good. Tomorrow will bleed better.

Who We’re Looking For / The Role

We are looking for a hands-on Ecommerce builder to grow and scale our Thailand ecommerce business from the ground up. As a member of Blood Thailand’s pioneering team, you will work hand-in-hand with the National Key Account Manager and Senior Brand Manager to accelerate growth and make Blood a household name.

This is a high-impact, entrepreneurial role where you’ll own both strategy and execution, with full ownership to localise our ecommerce strategy and drive execution and initiatives that challenge the dominance of established multinationals.

Core Responsibilities

• Ecommerce Setup & Launch (30%)
• Lead the end-to-end setup of ecommerce channels including navigating local ecommerce/B2C regulatory landscape (Shopee, TikTok Shop, Lazada, live-stream selling, DTC/Shopify)

Establish online store infrastructure

• Optimised, brand-aligned PDPs
• Product listings, pricing strategy, and promotion plans
• Fulfilment and last-mile logistics coordination
• Ecommerce customer service
• Ecommerce Sales Ownership & Growth Execution (30%)
• Own and drive ecommerce GMV and sales targets for Thailand

Accelerate growth through

• Platform campaigns (e.g. double-digit, payday, mega campaigns)
• Tactical promotions (e.g. bundles, vouchers, flash deals)
• Always-on performance marketing
• Optimise digital marketing execution and spends based on performance and ROI and identify opportunities for reallocation and incremental investments
• Growth Hacking & Experimentation (20%)

Drive rapid experimentation across

• PDP optimisation (images, copy, bundles)
• Pricing and promo mechanics
• Ad creatives and targeting

Optimise key metrics

CTR, ATC, CVR, AOV, ROAS

• Identify quick wins to accelerate early traction and proof of concept
• Platform & Partner Management (10%)
• Own relationships with key ecommerce marketplace platforms
• Negotiate for visibility, placements, and campaign support
• Manage local partners (e.g. fulfilment, enablers, agencies)
• Cross-Functional Collaboration (10%)

Work closely with regional teams

• Marketing (campaigns, content, digital assets, influencers)
• Operations (demand planning, inventory, fulfilment)
• Ecommerce (best practices and playbooks)
• Work closely with local NKAM and SBM to ensure strong alignment between marketing campaigns, online demand, and offline distribution

Skills & Qualifications

3–6 years of direct, hands-on experience in Thailand ecommerce (Shopee, TikTok Shop, Shopify), preferably for FMCG brands

Preferred 0 to 1 experience in building and scaling ecommerce channels (or in an early-stage start-up environment)

Strong understanding of performance marketing fundamentals and metrics such as CTR, ATC, AOV, CVR

Highly hands-on with a bias for action; comfortable with strategising and executing

Strong analytical skills with ability to translate data into actionable insights, and then executing and iterating

Native Thai speaker + fluent in English

Make a difference - As a fast-growing consumer start-up, joining us is both an opportunity to make a real difference in the lives of millions of women, as well as experience unique learnings first-hand as we scale up

Great team - We have a diverse team across Asia-Pacific where you will get to work alongside bright and driven individuals with proven experience in high-growth environments in both startups and MNCs alike.

Strong backing - We are funded and backed by top angel investors in SE-Asia.

Working flexibility - We believe in a hybrid working environment, where our team can benefit from the best advantages of working from home, working from office, and anywhere in between.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.