App Search Optimization (ASO)

About the company

At BID Operations, we are passionate about supporting our clients in their journey towards success. Our mission is to empower you to thrive by handling the essential yet time-consuming aspects of your business operations, allowing you to concentrate on strategic growth and innovation.

About the Role

This role is responsible for driving App Store Optimization (ASO) growth across multiple global markets by leading keyword research, metadata optimization, and experimentation. The position focuses on improving app visibility, rankings, conversion rates, and organic installs through data analysis, A/B testing, and cross-functional collaboration with SEO/SEM, Product, and Marketing teams.

Key Responsibility

• Conduct in-depth keyword research across key markets (India, SEA, Europe, etc.)
• Optimize metadata including titles, subtitles, keywords, and descriptions
• Plan and execute metadata-focused A/B tests (design work handled by the design team)
• Improve app visibility, rankings, conversion_rate, and organic installs
• Monitor competitor listings, keyword strategies, and category ranking trends
• Deliver monthly ASO performance reports with insights and action plans
• Manage localized metadata for EN-IN, EN-EU, ZH, TH, and other markets
• Ensure keyword relevance and alignment with local search intent
• Work closely with the SEO/SEM team to align overall acquisition strategy
• Analyze impressions, listing views, conversion rates, and install trends
• Identify growth opportunities and diagnose performance issues
• Provide data-driven insights and optimization recommendations
• Coordinate metadata release timing with the Product Team
• Align keyword and messaging strategy with SEO/SEM teams
• Collaborate with Marketing/Content teams (no design work required)

Requirements

• 3+ years of hands-on ASO experience
• Excellent proficiency in both English and Chinese
• We are specifically looking for Mandarin-speaking candidates who will be supporting and communicating with our Mandarin-speaking customers
• Strong understanding of App Store & Google Play algorithms
• Proven track record improving visibility, rankings, and organic installs
• Strong experience with ASO tools (AppTweak, Sensor Tower, MobileAction, Ahrefs, etc.)
• Strong analytical and reporting skills
• Ability to independently manage multi-region ASO projects
• Experience with A/B testing methodologies
• Experience with fintech apps
• Experience working in a digital agency

Familiarity with Appsflyer / Adjust

Experience with India, SEA, or Europe markets

Benefits

Opportunities for enriching career growth, including exposure to regional contexts

Healthcare coverage (medical, dental, optical), gym benefits

Flexibility in smart casual dress code

Young, vibrant and open work culture

Visit website

At BID Operations, we are passionate about supporting our clients in their journey towards success. Our mission is to empower you to thrive by handling the essential yet time-consuming aspects of your business operations, allowing you to concentrate on strategic growth and innovation. What sets us apart is our commitment to understanding our customer’s unique challenges and tailoring our services to meet your specific requirements. We believe in building strong partnerships and working closely with you to develop strategies that align with your goals. Our team brings extensive industry knowledge and expertise to the table, providing valuable insights and innovative solutions.