SME Marketing Campaign Specialist

Overall Purpose of the Role

The SME Marketing Campaign Specialist drives growth in GOTyme Bank’s small and medium enterprise (SME) segment through impactful, data-led marketing campaigns.

This role is responsible for planning, executing, and continuously optimising integrated campaigns that attract, convert, and engage SME customers. Working closely with product, sales, and marketing teams, the Specialist ensures campaigns are aligned to customer needs and business goals, ultimately accelerating SME adoption and delivering meaningful value to our customers.

Experience and Skills Required

Required Experience and Qualifications

• 4 to 6 years experience in SME marketing campaign management
• Experience managing integrated marketing campaigns across multiple channels
• Experience working with B2B or SME customer segments
• Marketing Diploma or Degree

Skills and Competencies

• Strong AI learning agility and intellectual curiosity
• Openness to adopting new technologies, including AI tools relevant to the role
• Ability to apply AI or automation solutions to improve efficiency and decision-making
• Strong campaign/project management and execution capability
• Ability to translate strategy into campaign plans
• Strong understanding of digital marketing channels
• Stakeholder management and cross team collaboration
• Strong written and communication skills

Responsibilities

Campaign Planning and Execution

• Develop and execute marketing campaigns aimed at SME customer acquisition and growth
• Plan integrated campaigns across digital, partnerships, content, and events
• Coordinate campaign timelines, budgets, and delivery across internal teams and agencies
• Ensure campaigns align with overall brand and commercial objectives

SME Market Engagement

• Develop a deep understanding of SME customer needs, challenges, and behaviours
• Translate SME insights into relevant campaign messaging and positioning
• Work closely with sales teams to align campaigns with pipeline opportunities

Campaign Performance and Optimisation

• Track campaign performance against acquisition, engagement, and conversion targets
• Monitor campaign KPIs and optimise campaigns based on performance data
• Work with data analysts to measure ROI and campaign effectiveness

Cross Functional Collaboration

• Collaborate with product, commercial, and digital teams to deliver campaign initiatives
• Manage relationships with agencies and external partners where required
• Ensure consistent messaging across all SME marketing activities