Director, Marketing

• This role sits at the heart of Yemeksepeti’s fast-paced commercial ecosystem. As the D irector of
• Marketing, you will be a strategic builder and a hands-on leader. Operating in a lean, dynamic
• environment, you will be tasked with transforming a small, high-exposure team into a highly
• organized, priority-driven marketing engine.
• You will be the bridge between local execution and regional strategy, collaborating closely with key
• local business leaders, finance partners, and regional marketing squads (including campaigns,
• brand, and growth teams) to drive efficiency and impact.

Responsibilities

Growth Tactics & Planning

• ● Leading yemeksepeti's marketing strategies, initiatives and growth metrics to drive MAU,
• order growth and profitability
• ● Define and articulate a clear growth strategy aligned with business goals, focusing on
• both short-term and long-term objectives
• ● Identify growth opportunities and utilize performance-based channels, including but not
• limited to incentives tactics, CRM, subscriptions, loyalty programs
• ● Leverage AI tools, automation workflows, and productivity enhancement techniques to
• improve efficiency, reduce manual workloads, and enhance decision-making speed.

Marketing & Brand Management

• ● Monitor, track, and analyze campaign performance, ensuring accurate reporting and
• actionable insights with true end-to-end ownership to achieve business growth.
• ● Continuously develop and grow brand love, ensuring consistency across all marketing
• channels and customer touchpoints

Team Management & Cross-functional Alignment

● Build, mentor, and manage a high-performing marketing team, fostering a collaborative

and creative culture to challenge the status quo

● Work cross-functionally with local and regional teams to drive continuous improvement

● Successfully manage multiple priorities and navigate high expectations within a lean,

fast-paced team structure.

● 10+ years of experience in campaign management, marketing strategy, or marketing

analytics. Experience operating as a senior leader is highly preferred.

● A proven track record in E-commerce, FMCG, or the Digital/Tech space is ideal.

● Degree in Marketing, Business, Engineering, or a related field.

● Strong understanding of marketing channels, performance metrics, and experience with

marketing analytics/reporting dashboards.

● Exceptional communication skills with a proven ability to manage complex relationships

across local commercial teams, finance, and regional stakeholders.

● Resilience & Agility : Thrives in a fast-paced environment. Possesses strong organizational

skills and the ability to self-start and build from scratch.

● A strong interest or hands-on experience in utilizing AI tools and automation techniques to

optimize team workflows.

At Yemeksepeti, your success is defined by both results and behaviors. We hire for excellence in craft and for the Leadership Principles that shape how we think, decide, and collaborate. What you achieve matters and how you achieve it defines us. Together, they move the business forward and deliver great experiences. Learn more about our Leadership Principles here .

Your rights arising from the processing of your personal data, within the scope of the Law on the Protection of personal data. You can find detailed information on the page of our Clarification Text at https://www.yemeksepeti.com/contents/kvkk-aday-aydinlatma-metni