Media associate - Mandarin

About the team

• The Media team is at the heart of Web Summit, making sure that the world’s most influential
• media attend, speak at and cover our events across the world. The team facilitates the best
• experience for the media during Web Summits, facilitating discussion and driving coverage
• across multiple platforms.
• The Media team works with journalists on a daily basis, making sure that every significant
• media outlet, reporter and creator across the globe - whatever their platform - knows about,
• travels to and covers our events. In doing so, we drive awareness of our events as the
• world’s premier tech conferences - and of Web Summit as the world’s leading tech
• conference business.
• The team also secures the most impactful and relevant moderators for our stage content;
• arranges interviews, live podcasts, creator content, press conferences and announcements;
• tracks and analyses coverage; sources and highlights relevant content for attending media;
• and works closely with Web Summit’s key teams to ensure the maximum impact and
• visibility of their work.

The Role

• You'd support Web Summit’s media and communications team in building relationships with
• Chinese journalists and media organisations, particularly across Mainland China, Hong
• Kong, Taiwan and other Chinese-speaking markets.
• The ideal candidate is a bilingual PR/media professional who understands both Chinese and
• Western media, can build relationships with journalists, identify stories that will resonate with
• Chinese audiences, and turn Web Summit's speakers, partners, startups and technology
• stories into coverage.

Who you are

• Native Mandarin Speaker - you are fluent, comfortable and confident in

communicating in both Mandarin and English.

• You have a strong understanding of the Chinese media landscape and the Chinese

technology/business ecosystem.

• You’re familiar with platforms such as WeChat, Weibo, Douyin, Xiaohongshu, Zhihu

• and other Chinese social media platforms, and are comfortable creating compelling
• Chinese-language posts, short-form video concepts, social campaigns and editorial
• content.

• You’re creative, confident and articulate: a clear communicator with excellent

presentation and interpersonal skills

• You’re an adaptable and resourceful individual who can work to tight deadlines under

pressure

• You’re a strategic thinker with a proven track record of planning, executing and

evaluating activity on a long-term basis

• You’re an excellent team player, but with the ability to work on your own initiative
• You’re confident using AI tools and data to help manage and focus your work
• You have previous experience dealing with media - as a journalist, or in relevant PR

or marketing functions.

• You have a strong attention to detail in everything you do
• You have a proven track record of achieving targets.

What you’ll do

• You’ll identify compelling stories, build relationships with journalists, coordinate

• media opportunities and help position Web Summit, its speakers, partners, investors
• and startups within the Chinese media ecosystem

• You’ll combine excellent communication skills with strong news judgement, cultural

awareness and an ability to work at pace in a global events environment

• You’ll develop relationships with China’s leading media, influencers, creators, and

relevant communities, and ensure they attend our events

• You’ll manage content for WeChat, Xiaohongshu, Weibo, Douyin, Bilibili and other

relevant channels

• You’ll take ownership of a number of content stages and tracks, becoming an expert

on the media outlets and individuals who report on those tracks

• You’ll use AI and data tools to ensure maximum efficiency, while maintaining

immaculate records on Salesforce

• You’ll have the drive and ambition to convince world-renowned media professionals

to speak at our events, or chair talks with other high-profile speakers

• You’ll develop and execute coverage planning strategies with top-tier media outlets

and individuals before our events

Benefits and perks

• Subsidised healthcare, dental, employee assistance programme (EAP) and more.
• Pension contribution up to 6% (Irish-based only)
• A dedicated in-house L&D department, with access to workshops, online learning and

resources to help you excel in your career development.

• Company laptop, generous annual leave and flexible working arrangements.
• Our very own Tramway Team, which drives community and morale-boosting events for

employees to participate in.

• Annual company get-togethers, charity days, and monthly wellbeing talks.
• Wellness subsidy issued to all employees of €1000 per year