Performance Marketing Manager

PRISM+ is Singapore’s leading homegrown electronics brand, with a presence across key markets in Australia, Malaysia and the Philippines. The brand’s mission is to make premium technologies accessible to the masses—disrupting established industries with innovation and value that goes beyond the product. PRISM+ was founded in 2017 as a direct-to-consumer (D2C) display technology specialist, where it quickly grew to become the number one monitor and smart TV brand in Singapore. Best known and loved for its affordable premium offerings and award-winning customer experience, the brand has expanded its offerings to include a wide range of affordable premium home electronics and appliances.

Join us at PRISM+ and become part of a journey where innovation meets impact, and every day offers a chance to shape the future of consumer technology. Discover a career where your ideas matter, your growth is nurtured, and together, we create a brighter tomorrow

Role Summary

Own and scale PRISM+’s performance marketing engine across Meta, Google, and emerging channels. You are the growth operator responsible for profitable revenue at scale, balancing spend efficiency, creative velocity, and commercial outcomes.

You will manage a multi-million dollar annual budget, drive incrementality and build a system that sustains PRISM+’s next phase of growth across categories (TVs, appliances, smart home).

1. Revenue & Efficiency

• Own topline revenue contribution from paid channels
• Manage budget allocation across Meta, Google (Search, Shopping, PMAX, Demand Gen)
• Optimize toward MER, contribution margin, and incrementality (not platform-reported ROAS)
• Continuously refine spend vs diminishing returns curves

1. Campaign & Channel Execution

Architect and run full-funnel campaigns

• Prospecting (broad, Advantage+/PMAX)
• Retargeting (high-intent + CRM loops)
• Mega sale/event spikes (11.11, BFCM, etc.)
• Drive weekly optimization cadence across all campaigns
• Identify and scale new channels (TikTok, affiliates, marketplaces)

1. Creative-Led Growth

Partner closely with Creative team to build high-volume testing engine

Translate performance insights into

• Winning hooks, formats, angles
• Clear creative briefs (not “make it nicer” feedback)
• Ensure creative refresh velocity keeps pace with spend

1. Data, Attribution & Insights

Own performance reporting across

Platform data (Meta, Google)

GA4

Shopify / Salesforce (source of truth)

Develop clear views on

True CAC

• Channel incrementality
• Cross-channel attribution gaps
• Run structured experiments (holdouts, geo tests where possible)

1. Team & Operating System

Lead and coach 1–2 performance marketers

Build a weekly operating rhythm

• Performance reviews
• Testing roadmap
• Budget reallocation decisions

Establish scalable processes across

• Campaign launches
• Naming, tracking, QA

Post-mortems

• How Success is Measured
• Revenue growth from paid channels
• Improvement in MER / contribution margin
• Creative testing velocity & hit rate
• Reduction in wasted spend / inefficiencies
• Clear, trusted reporting used by leadership

Who This Role Is For

• You think like an owner, not an operator
• You care about real revenue, not dashboard metrics
• You’re comfortable being accountable for millions in spend and outcomes

Requirements

• 4–7+ years in performance marketing (DTC or eCommerce preferred)
• Managed >$1M annual ad spend hands-on

Deep expertise in

Meta Ads (Advantage+, creative testing;

Google (Search, Shopping, PMAX)

• Strong commercial instinct: understands margin, AOV, bundles, promos
• Proven ability to scale spend without killing efficiency

Strong Plus

Experience in consumer electronics / high consideration products

Familiarity with Shopee, Lazada, TikTok Shop ecosystems

Experience with incrementality testing / MMM thinking

Exposure to creative strategy, not just media buying

Visit website

Founded in 2017, PRISM+ is the fastest-growing local consumer electronics brand selling top-notch gaming monitors and 4K TVs. Disrupting the traditional distribution market with the direct-to-consumer e-commerce business model, we have significantly reduced the exorbitant price of owning a gaming monitor/4K Smart TV to the masses. Achieving immense success in the Singapore market, such as Lazada Top Seller in Electronics (2019, 2020 and 2021), beating all big brands to it. PRISM+ has also expanded to new markets in Malaysia and Australia. PRISM+ is rapidly expanding in 2022 with new overseas expansions and product line-ups.