Senior PPC Specialist

About the Role

We are looking for a highly accountable Senior PPC Specialist to manage all paid media activities across the company, including summit campaigns, corporate advertising, top-content boosts, and brand awareness initiatives. The ideal candidate can work independently with minimal guidance, taking full ownership of campaign creation, optimisation , budget management, and conversion tracking across Google, Meta, LinkedIn, YouTube, X Ads, and emerging platforms. This role is critical for supporting our global growth and ensuring consistent, high-quality performance across all paid channels.

Key Responsibilities

• Create, manage, and optimise performance campaigns across Google, Meta, LinkedIn, YouTube, X Ads, and other platforms as needed.
• Oversee paid media for summits, corporate campaigns, brand campaigns and other ad hoc campaigns.
• Take full ownership of budgets: daily pacing, allocation, cost efficiency, and ROI reporting.
• Manage and troubleshoot conversion tracking (GA4, GTM, pixels, UTMs) across all platforms.
• Build and manage segmented audiences, remarketing lists, and full-funnel strategies.
• Enhance organic content performance through strategic boosting and paid amplification.
• Monitor performance daily and provide clear insights, optimisation recommendations, and reports.
• Ensure compliance with advertising policies, especially for restricted industries (iGaming).
• Explore, test, and recommend new ad platforms, tools, and optimisation methods.
• Collaborate with CRM, design, and events teams to align targeting, messaging, and creative assets.

Requirements

• 5+ years of hands-on PPC experience across Google, Meta, LinkedIn, and YouTube (X Ads is a strong advantage).
• Proven ability to work independently and manage campaigns with minimal supervision.
• Strong expertise in conversion tracking, GA4, GTM, and troubleshooting tracking issues.
• Demonstrated experience managing multi-country budgets and delivering performance improvements.
• Deep understanding of bidding strategies, audience segmentation, remarketing, and optimisation .
• Strong analytical skills and the ability to produce clear, insight-driven reports.
• Experience boosting content and managing brand-level campaigns, not only performance campaigns.
• Experience in events, iGaming, or global multi-market brands is an advantage.
• Highly organised , detail-oriented, proactive, and able to handle multiple campaigns simultaneously.