About The Role

At our company, we hold an uncompromising stance against mediocrity, committing ourselves to work that delivers audacious impact and is fueled by a pioneering spirit of continuous progress and innovation. This ambition is supported by leadership grounded in courage and clarity—ensuring alignment, accountability, and purpose in everything we do. Integrity shapes how we hire, recognize, and develop talent, with a focus on potential, ambition, and long term growth. Together, we operate with collective strength, prioritizing meaningful results over unnecessary rituals and navigating challenges with unity and resolve. Above all, we remain steadfast and resilient, never losing sight of our commitments and continuously pushing forward through complexity with determination and purpose to create a better life for all.

Plan, execute, and optimize digital marketing activities for RYZE in line with approved strategies, budgets, roadmaps, and performance targets.
Drive performance-led user acquisition through app installations, engagement, conversion, and revenue objectives using disciplined media execution and analytics tracking.
Coordinate with creative, digital media, influencer/content, research, analytics, and other external partners to ensure timely and effective campaign delivery.
Execute digital campaigns across major platforms, monitor performance through analytics tools, and support ASO and optimization initiatives.
Lead experiential marketing and micro-cohort-based community engagement initiatives across universities and youth hubs to strengthen awareness, preference, engagement, and conversion.
Work cross-functionally with Product, Customer Experience, BI, Finance, Legal, Compliance, CORA, Technology & IT, and Sales & Distribution to deliver RYZE growth objectives.
Use audience insights, cohort behavior, social listening, campaign performance, and brand tracking inputs to identify opportunities and inform communication and marketing decisions.
Ensure agency deliverables, campaign timelines, approved budgets, reporting accuracy, and execution quality are maintained in line with agreed expectations and governance requirements.

Academic Qualification

Bachelor’s degree in Business Administration or related discipline from a reputed university.

Job Experience Required

Minimum 3-5 years of experience; 1- 2 years in a relevant field will be preferred

Required Capabilities

Knowledge of digital marketing fundamentals, including digital media planning and buying, major social media platforms, basic customer segmentation, and campaign execution principles
Knowledge of digital analytics tools such as Google Analytics and app analytics dashboards, with the ability to track performance, interpret reports, and flag insights or issues.
Understanding of experiential marketing and relevant evaluation matrices.
Understanding of youth and digital user psyche.
Strong stakeholder coordination and communication capability across internal teams and external agencies.