About The Role

Digital Marketing Specialist (Google Ads, SEO & Social Media) – Remote | U.S. Hours

Position Type: Full-Time, Remote

Working Hours: U.S. Business Hours

About the Role

At Pavago, one of our clients is hiring a hands-on Digital Marketing Specialist to manage and optimize digital marketing initiatives across Google Ads, SEO, and social media .

This is an execution-focused role for someone who enjoys

Optimizing Google Ads and paid search campaigns
Improving organic traffic and SEO visibility
Growing social media engagement
Analyzing marketing performance data
Testing campaigns to improve conversions
Scaling lead generation efficiently

You’ll have direct ownership over paid advertising, organic search, social media engagement, analytics, and ongoing campaign optimization.
If you enjoy improving CTR, CPC, CPA, ROAS, traffic, engagement, and conversions , this role is a strong fit.

What You’ll Own

Google Ads & Paid Search – Primary Focus

Build, manage, and optimize Google Ads campaigns across

Search
Display
Remarketing
Performance Max (PMax)

Manage campaign execution, including

Keyword research
Audience targeting
Campaign and ad group structure
Budget allocation
Bidding strategies
Campaign scaling

Write and test

Headlines
Ad copy
CTAs
Creative variations

Continuously monitor and optimize

CPC
CTR
CPA
Conversions
ROAS

Identify performance gaps and implement data-backed improvements to increase campaign efficiency.

SEO & Organic Growth

Conduct keyword and competitor research using

SEMrush
Ahrefs
Google Search Console

Optimize

Metadata
Page titles
Headings
Internal linking
Website content
On-page SEO

Support

Technical SEO improvements
Content optimization
Organic growth initiatives

Monitor

Keyword rankings
Organic traffic
Search visibility
Keyword opportunities

Identify content gaps and opportunities to increase qualified organic traffic.

Social Media Management & Engagement

Manage day-to-day engagement across

LinkedIn
Instagram
Facebook

Support

Content scheduling
Caption writing
Post optimization
Comments and DMs
Audience interactions

Monitor

Engagement
Follower growth
Audience activity
Content performance

Collaborate with internal teams on content and campaign execution while maintaining a consistent and professional brand presence.

Reporting & Analytics

Monitor performance across

Google Ads
SEO
Organic traffic
Social media

Analyze data using

Google Analytics 4 (GA4)
Google Ads
Meta platforms
SEMrush
Ahrefs
Google Search Console

Prepare

Performance reports
Campaign summaries
Optimization recommendations
Actionable marketing insights

Maintain organized documentation of campaign changes, tests, results, and performance updates.

Testing & Conversion Optimization

Test new ad copy, headlines, CTAs, and audience segments
Conduct A/B testing where appropriate
Identify landing page and conversion bottlenecks
Recommend improvements based on campaign and user data
Scale successful campaigns while maintaining efficiency
Continuously improve lead generation and conversion performance

What Makes You a Strong Fit

You

Combine analytical thinking with hands-on execution
Enjoy optimizing campaigns and improving performance metrics
Understand both paid and organic digital marketing
Proactively identify growth opportunities
Make decisions based on data rather than assumptions
Care about leads and conversions, not just impressions
Are organized, detail-oriented, and accountable
Can independently manage multiple marketing priorities

Required Experience & Skills

Must-Have

3+ years of hands-on digital marketing experience
Strong experience managing:
Google Ads campaigns
SEO initiatives
Social media channels
Strong understanding of:
PPC
SEO
Digital marketing analytics
CPC
CTR
CPA
Conversion Rate
ROAS
Hands-on experience with:
Google Ads
Google Analytics 4 (GA4)
SEMrush
Ahrefs
Meta platforms
Strong keyword research and campaign optimization skills
Strong written English and copywriting ability
Ability to analyze performance data and make optimization decisions
Strong attention to detail and organization
Ability to work independently during U.S. business hours

Nice to Have

Experience managing multiple client accounts
Background in:
SaaS
E-commerce
B2B marketing
Experience with:
A/B testing
Landing page optimization
Conversion Rate Optimization (CRO)
Familiarity with:
Content marketing
Marketing automation
Email marketing workflows

Tools & Platforms

Google Ads
Google Analytics 4 (GA4)
Google Search Console
SEMrush
Ahrefs
Meta platforms
LinkedIn
Instagram
Facebook

What a Typical Day Looks Like

You might

Review Google Ads dashboards and marketing KPIs
Optimize campaigns, budgets, bids, keywords, and targeting
Test new headlines, ad copy, and audience segments
Monitor SEO rankings and organic traffic
Update keyword targeting and on-page SEO
Respond to social media comments and DMs
Review social engagement and audience growth
Analyze traffic, leads, conversions, and ROAS
Document campaign changes and test results
Prepare performance reports and recommendations

In short: You continuously improve traffic, engagement, lead generation, and conversions across paid and organic digital channels.

Key Metrics for Success

Paid Advertising

Return on Ad Spend (ROAS)
Cost Per Acquisition (CPA)
Cost Per Click (CPC)
Click-Through Rate (CTR)
Conversion Rate
Lead generation

SEO

Organic traffic growth
Keyword ranking improvements
Search visibility
Qualified organic traffic

Social Media

Engagement growth
Audience/follower growth
Responsiveness to comments and DMs
Content performance

Overall

Accurate and actionable reporting
Consistent campaign optimization
Improved conversion performance
Efficient use of marketing budgets

Why This Role Stands Out

Strong ownership across Google Ads, SEO, and social media
Hands-on role with measurable business impact
Exposure to both paid and organic acquisition
Opportunity to test and optimize campaigns continuously
Performance-focused environment with meaningful autonomy
Fully remote work environment
Growth opportunities into:
Performance Marketing Manager
Growth Marketing Lead
Paid Media Specialist
Digital Marketing Manager

Interview Process

Initial Screening Call
Spark Hire Intro Video
Recruiter Interview
Final Interview
Offer & Onboarding

Apply Now

If you

Enjoy optimizing digital campaigns
Have hands-on Google Ads experience
Understand SEO and organic growth
Enjoy managing social media engagement
Love analyzing and improving performance metrics
Thrive in execution-focused marketing environments

This is a strong opportunity to take ownership of paid advertising, SEO, social media, and digital marketing performance in a results-driven remote role.
#DigitalMarketing #GoogleAds #SEO #PPC #PaidMedia #SocialMediaMarketing #PerformanceMarketing #GoogleAnalytics #ROAS #LeadGeneration #GrowthMarketing #RemoteJobs #MarketingJobs