Sales Account Manager (FLS/FF/FA)
NAFFCO · Abu Dhabi, United Arab Emirates
About The Role
Job Summary
We are seeking a commercially driven and technically competent Sales Account Manager – Fire Fighting & Fire Alarm Systems with proven experience in Annual Maintenance Contracts (AMC) and the ability to lead and mentor a sales team . The ideal candidate will possess strong technical knowledge of fire fighting systems, fire alarm equipment, and FLS maintenance operations , combined with a successful track record in managing key accounts and driving team-based sales performance within the Abu Dhabi market .
Key Responsibilities – Sales, Technical Advice & Stakeholder Communication
- Lead, coach, and support a sales team focused on Fire Fighting Systems, Fire Alarm Systems, and AMC contracts , ensuring achievement of individual and team sales targets and client retention .
- Act as the primary commercial and technical point of contact for strategic and key accounts , providing guidance on system specifications, equipment selection, upgrades, testing, commissioning, and maintenance strategies .
- Develop and implement sales strategies, account plans, and pipeline forecasts to drive growth in new installations, system upgrades, and AMC renewals .
- Monitor sales performance , conduct regular reviews , and provide coaching, technical guidance, and commercial support to enhance team effectiveness.
- Identify and drive cross-selling and upselling opportunities across fire alarm panels, detection devices, suppression systems, firefighting equipment, spare parts, and long-term service agreements .
- Oversee preparation of technical-commercial proposals, tenders, and AMC quotations , ensuring accuracy, compliance, profitability , and alignment with client and authority requirements .
- Coordinate with engineering, service, procurement, and operations teams to ensure technically sound solutions, efficient service delivery , and on-time project execution .
- Conduct and review site surveys, system audits, and maintenance assessments , ensuring risks, assumptions, and exclusions are properly documented.
- Lead client presentations and negotiations to balance compliance, reliability, and whole-life cost .
- Ensure accurate use of CRM and sales management systems , maintaining visibility of pipelines, pricing, contracts, and AMC renewals .
- Identify commercial and operational risks , guide the team in mitigation planning , and support resolution through cross-functional coordination .
- Support the full contract lifecycle , including tender clarifications, negotiations, AMC mobilization, service oversight , and post-contract account management to ensure high customer satisfaction and repeat business .
Qualifications & Experience – Selling Skills, Technical Knowledge & Communication
- Bachelor’s Degree in Engineering (Mechanical, Electrical, Fire Protection, or related discipline) – mandatory
- 5–10 years of sales and account management experience in:
- Fire Fighting Systems
- Fire Alarm Systems & Equipment
- Fire & Life Safety (FLS) installation and AMC maintenance services
- Proven experience leading, mentoring, or managing a sales team , preferably within the fire protection or building services industry
- Strong experience in the Abu Dhabi market , with established relationships with local authorities, consultants, contractors, and end users
- Demonstrated success in winning, managing, and renewing fire protection projects and long-term maintenance contracts
- Solid technical knowledge of fire fighting systems, fire alarm equipment, suppression systems, testing & commissioning, and maintenance practices
- Strong understanding of UAE fire codes, standards, and authority approval processes
- Proven ability to prepare, present, and negotiate technical-commercial proposals, tenders, and AMC contracts
- Excellent leadership, communication, presentation, and stakeholder management skills
- Proficiency in CRM systems, estimation tools, and MS Office ; experience with ERP or service management systems is an advantage
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