Senior Digital Marketing Associate

What you’ll do

• Plan, set up, manage and optimise paid campaigns across Google Ads, Meta, TikTok and other relevant digital channels.
• Manage digital advertising budgets and recommend budget allocation or reallocation based on campaign performance and business priorities.
• Monitor campaign performance regularly and proactively identify performance changes, delivery issues and optimisation opportunities.
• Optimise campaigns against key acquisition metrics such as CPL, CAC/CPA, conversion rate, CTR and other relevant KPIs.
• Set up campaigns from end to end, including campaign structure, audience targeting, keyword strategy, bidding and conversion tracking.
• Analyse campaign, audience and keyword performance to identify opportunities to improve acquisition.
• Develop and optimise retargeting and remarketing strategies to improve conversion.
• Plan and conduct A/B tests across creatives, audiences, messaging and campaign setups.
• Identify underperforming or fatigued creatives and work with the Creative and Content teams on creative refreshes and new testing ideas.
• Conduct regular campaign and account reviews to ensure budgets, tracking, structures and settings are properly maintained.
• Prepare regular performance updates with clear insights, recommendations and next actions.
• Proactively flag campaign issues, unusual performance trends or platform-related problems and recommend corrective actions.
• Work closely with Marketing, Acquisition, Operations and other stakeholders to ensure paid media activities support overall business goals

What we seek

• Strong hands-on experience in performance marketing and paid digital advertising.
• Good working knowledge of Google Ads and Meta Ads Manager. Experience with TikTok Ads or other paid media platforms is an advantage.
• Strong understanding of the digital acquisition funnel and key performance metrics such as CPL, CAC/CPA and conversion rate.
• Ability to analyse performance data, identify the root cause of performance changes, and recommend practical actions.
• Experience in campaign setup, optimisation, keyword analysis, audience targeting and remarketing.
• Experience conducting A/B testing and campaign experiments.
• Comfortable working with data and translating it into simple, actionable recommendations.
• Strong attention to detail, particularly when managing campaign budgets, tracking and campaign settings.
• Proactive and able to work independently while collaborating with different teams.
• Able to manage multiple campaigns and priorities in a fast-paced environment.
• Good command of English and Bahasa Malaysia.

What you’ll need

• Bachelor’s Degree in Marketing, Business, Communications or a related field.
• Minimum 2–3 years of hands-on experience in digital or performance marketing, preferably within e-commerce, technology, marketplace, app-based or other fast-paced digital businesses.