Experienced Paid Social Specialist
storiogroup · Amsterdam, NL, Netherlands
About The Role
How you embrace curiosity daily
-
Manage and optimise Paid Social campaigns with deep focus on Meta as the primary channel, delivering against performance targets including ROAS, CPA, and traffic volume.
-
Design and run structured A/B tests across creatives, audiences, landing pages, and bidding strategies.
-
Identify opportunities to automate manual tasks and create more scalable ways of working.
-
Stay up to date with platform developments and ad tech changes to support ongoing optimisation, including working directly inside Meta Events Manager.
-
Cooperate with Analytics and MarTech teams to ensure tracking and data quality are set up correctly.
-
Translate performance data into clear creative insights and briefs for the design team.
How you make your mark
-
Deliver against key performance targets including ROAS, CPA, and traffic volume.
-
Turn complex campaign data into actionable insights that continuously improve campaign structure.
-
Contribute to Paid Social projects and tracking implementations to ensure timely delivery.
-
Recommend and apply more efficient ways of working even when guidelines are not fully defined.
-
Promote a test and learn mindset by sharing knowledge and best practices across the team.
-
Communicate campaign results and recommendations clearly to both technical and non technical colleagues.
What you bring to the team
-
2-4 years of relevant experience in Paid Social advertising, especially Meta within an ecommerce environment
-
Deep hands-on knowledge of Meta campaign management with direct budget ownership, including building and managing feed-based campaigns to drive performance at scale and working directly inside Meta Events Manager.
-
Proven ability to manage projects and campaign operations independently.
-
Demonstrated ability to analyse data and turn it into performance improvements.
-
Strong understanding of performance optimisation, attribution, and data driven decision making.
-
Effective communication and cooperation skills and the ability to influence decisions through insights across both specialist and non-specialist audiences.
What sets you apart
-
Experience using tools like Smartly, Looker, or Adobe Analytics.
-
Familiarity with advanced testing methodologies (Meta Conversion Lift studies and/or other incrementality) and campaign measurement approaches.
-
Meta Blueprint certification(s)
Similar roles you might like
See all →This is an external listing. JobSpring does not represent or verify the employer. Report this listing
