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Experienced Paid Social Specialist

storiogroup · Amsterdam, NL, Netherlands

Digital MarketingExternal listingfull-time8 days ago

About The Role

How you embrace curiosity daily

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Manage and optimise Paid Social campaigns with deep focus on Meta as the primary channel, delivering against performance targets including ROAS, CPA, and traffic volume.

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Design and run structured A/B tests across creatives, audiences, landing pages, and bidding strategies.

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Identify opportunities to automate manual tasks and create more scalable ways of working.

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Stay up to date with platform developments and ad tech changes to support ongoing optimisation, including working directly inside Meta Events Manager.

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Cooperate with Analytics and MarTech teams to ensure tracking and data quality are set up correctly.

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Translate performance data into clear creative insights and briefs for the design team.

How you make your mark

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Deliver against key performance targets including ROAS, CPA, and traffic volume.

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Turn complex campaign data into actionable insights that continuously improve campaign structure.

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Contribute to Paid Social projects and tracking implementations to ensure timely delivery.

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Recommend and apply more efficient ways of working even when guidelines are not fully defined.

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Promote a test and learn mindset by sharing knowledge and best practices across the team.

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Communicate campaign results and recommendations clearly to both technical and non technical colleagues.

What you bring to the team

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2-4 years of relevant experience in Paid Social advertising, especially Meta within an ecommerce environment

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Deep hands-on knowledge of Meta campaign management with direct budget ownership, including building and managing feed-based campaigns to drive performance at scale and working directly inside Meta Events Manager.

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Proven ability to manage projects and campaign operations independently.

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Demonstrated ability to analyse data and turn it into performance improvements.

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Strong understanding of performance optimisation, attribution, and data driven decision making.

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Effective communication and cooperation skills and the ability to influence decisions through insights across both specialist and non-specialist audiences.

What sets you apart

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Experience using tools like Smartly, Looker, or Adobe Analytics.

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Familiarity with advanced testing methodologies (Meta Conversion Lift studies and/or other incrementality) and campaign measurement approaches.

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Meta Blueprint certification(s)

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