Content Creator - Video, Social & Paid Media

• What You’ll Actually Do 🎬
• What You’ll Actually Do 🎬

Customer Stories

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• Travel to customer homes and installation sites to capture real customer stories.
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• Film and photograph the journey from installation through to results.
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• Interview customers on camera and turn their experience into natural, compelling content.
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• Capture testimonials, before-and-after stories, product footage and real-world proof.
• Social Content 📱
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• Shoot, edit and publish content across Instagram, TikTok, Facebook, LinkedIn and YouTube.
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• Turn longer shoots into multiple pieces of short-form content.
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• Create Reels, TikToks, Shorts, customer stories, behind-the-scenes footage and social-first creative.
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• Keep content relevant, current and built for how people actually consume social media.
• Paid Social Creative 📈
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• Produce and refresh creative for Meta advertising campaigns.
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• Develop new hooks, angles, formats and concepts to continuously test.
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• Work with the marketing team to understand what is converting and create more of what works.
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• Help combat creative fatigue by maintaining a strong pipeline of fresh assets.
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• Understand that content for conversion is different from content for engagement, and be able to create both.
• Team & Culture Content ☀️
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• Point the camera inward and show people what working at Smart Energy actually looks like.
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• Capture our teams, offices, events, sales culture and behind-the-scenes moments.
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• Create content that helps future employees understand who we are before they even apply.

Content Planning

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• Own and maintain the content calendar.
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• Keep a consistent publishing rhythm without needing to be chased.
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• Plan shoots and coordinate travel, talent and locations.
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• Maintain an organised library of footage, photography and creative assets.
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• Work closely with the wider marketing team so content supports leads, sales and business growth, not just likes.
• Who This Role Suits 👀

• You shoot, you edit, you post. You've got a reel or a portfolio, and it doesn't need to be agency polish. It needs to look like something people actually stop for.
• You're comfortable with real people who aren't actors. You can put a nervous homeowner at ease and get a usable story out of them in twenty minutes.
• You understand that content for Meta ads is a different craft to content for the grid, and you can do both.

• You want to build something. This is a new role, so the playbook is yours to write.
• What We’re Looking For 🎯
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• 2+ years' experience creating video and photography content, whether in-house, agency or freelance.
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• A showreel or portfolio demonstrating short-form social video and photography.
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• Confident shooting video and photography independently.
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• Strong editing skills using Premiere Pro, Final Cut Pro, CapCut or similar.
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• A strong understanding of what performs across Instagram, TikTok, Facebook and Meta advertising.
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• Comfortable interviewing real customers and getting natural, usable stories on camera.
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• Able to plan and run a shoot from start to finish without constant supervision.
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• Strong creative instincts with an understanding of hooks, pacing, storytelling and social-first formats.
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• Organised enough to manage content schedules, footage and asset libraries.
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• Commercially minded and interested in understanding what content actually drives action.
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• Current driver's licence.
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• Willingness to travel to customer sites and Smart Energy locations when required.
• Why Smart Energy? 🌞

• Join a growing Australian home electrification business with real customer stories to tell every single week.
• Step into a brand-new role with genuine creative ownership.
• Build the content strategy rather than inheriting one.
• Work across both organic social and performance marketing.
• See the direct impact your creative has on leads, customers and business growth.
• Travel, meet customers and create content outside the four walls of an office.
• Work alongside an energetic marketing and wider business team.
• Be based from our Byron Bay Head Office.
• Plenty of opportunity to grow the role as the business and content function expand. 🚀
• Annual incentive trips to Bali for High Performers, huge Christmas party in either Sydney or Byron Bay, Friday drinks and pub lunches, sweepstakes - culture is our backbone