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Founding GTM & B2B Sales Lead
Clera · Remote, Germany
About The Role
ABOUT THE ROLE
This is the first dedicated GTM and B2B Sales hire at an early-stage healthtech company building a personal health operating system — combining advanced diagnostics, comprehensive biomarker testing, and personalized health concierge support to help individuals proactively manage their health.
There is no playbook yet. You'll write it. This role is for a founding-style seller who thrives in zero-to-one environments, can build pipeline independently using modern tooling, and wants to shape how a fast-growing preventive health product goes to market across B2B channels.
WHAT YOU'LL DO
- Own the full B2B commercial loop — from identifying prospects to closing deals — with no SDR support initially
- Build and manage outbound, inbound, and partnership pipelines end-to-end
- Run the full sales cycle: discovery → demo → negotiation → close, across deal sizes ranging from ~€10k to €500k+
- Target employer groups, insurers, clinics, and corporate wellness buyers
- Set up the sales stack from scratch — CRM, enrichment tools, automation, and intent signals
- Partner directly with founders on ICP definition, pricing, and packaging decisions
- Feed real market signal back into product and go-to-market strategy
- Define and document the B2B sales playbook as you learn what works
WHAT WE'RE LOOKING FOR
Required
- 2–6 years of B2B sales experience, ideally in healthtech, corporate benefits, or a related field
- Demonstrated ability to source and close your own pipeline — no leads served on a plate
- Fluent in German (native or near-native) — this is a hard requirement
- Experience working in or alongside early-stage / founding-team environments
- Hands-on with modern sales tooling (e.g. CRM, enrichment, sequencing, automation)
- Comfortable with ambiguity and energised by building from scratch
- Based in Berlin and available to work on-site 5 days per week
- No visa sponsorship available — must have the right to work in Germany
Nice to Have
- Prior experience selling into HR/benefits, insurers, or occupational health buyers
- Familiarity with tools such as Attio, HubSpot, Clay, Apollo, n8n, or Lemlist
- Background at a startup of a similar stage or in a high-growth health or wellness business
COMPENSATION & BENEFITS
- All-in OTE: €50,000 – €60,000 per year
- Meaningful early equity opportunity as the founding GTM hire
- Direct access and close collaboration with the founding team
- Significant scope to shape the commercial function and grow with the company
LOCATION
- Berlin, Germany — on-site, 5 days per week
- Remote work is not available for this role
- Visa sponsorship is not available — candidates must have existing right to work in Germany
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