
Marketing Intern
Blood · Singapore
About The Role
Key Responsibilities
- Category & Competitor Analysis
Kickstart and maintain Blood's monthly competitor intelligence function – tracking how our competitive set is moving across channels and translating that into actionable insight for the team.
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Build and maintain a monthly tracker covering competitor activity across
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Pricing and promotional mechanics
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Display formats and in-store presence
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E-commerce listings, PDPs, and digital shelf
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Creative messaging, campaign themes, and social content
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Synthesise findings into a short monthly POV (1–2 pages) that surfaces what is changing in the competitive landscape and what it may signal for Blood's positioning, pricing, or comms strategy
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Identify whitespace opportunities and flag any urgent shifts that require a faster response
- Affiliates Support
Provide practical support to the Ecommerce Manager (who leads the affiliates programme) and the Brand & Content Executive (who handles affiliate outreach) – helping both to run the programme more efficiently.
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Support the Ecommerce Manager with performance data pulls, affiliate tracking, and analysis to help inform decisions on the programme
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Help document what is working across affiliate content – what formats, messages, and partners are driving engagement and conversion – so findings are accessible to both stakeholders
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Maintain a clean, up-to-date view of the current affiliates roster including basic performance data and content categorisation
- Support for Upcoming NPD Launches
- Provide hands-on support to the marketing team in planning and executing go-to-market activities for new product launches.
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- Assist in developing TTL (through-the-line) launch materials and timelines
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- Track campaign milestones and flag risks to ensure launches stay on schedule
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- Support ideation, execution and tracking for initiatives
- Brand Events & Retailer Activation Planning
Support the planning and execution of brand-led events and retailer activations that bring Blood to life in market
What We're Looking For
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- Currently studying or recently graduated in Marketing, Business, Communications, or a related field
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- Strong analytical instincts — comfortable building trackers, synthesising data, and forming a clear point of view
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- Commercially curious with a genuine interest in brand, retail, and consumer behaviour
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- Excellent written communication skills — able to translate complexity into clear, concise outputs
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- Highly organised and proactive, with the ability to manage multiple workstreams simultaneously
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- Familiarity with social media platforms and digital marketing channels
Learning Objectives
Strategic & Commercial Thinking
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- Learn to read a market — understanding what competitor moves signal about broader category shifts, not just reacting to individual tactics
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- Understand how channel fit changes depending on a product's audience and need-state
Campaign & Launch Execution
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- Gain real exposure to what a TTL launch looks like end-to-end — from brief to in-market
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- Understand how marketing, ecommerce, and trade teams need to align for a launch to land well
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- Build confidence owning a workstream within a team, including managing timelines and flagging risks
Digital & Performance Literacy
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- Develop a working understanding of how affiliate channels function — the relationship between content, trust, and conversion
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- Learn to interpret performance data and distil it into a clear so-what for the team
Communication & Stakeholder Skills
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- Practice writing concisely for a professional audience with a clear point of view (the monthly POVs are good training ground for this)
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- Get comfortable presenting findings to a team, not just completing tasks in the background
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