Sales Officer

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Job Description

Sales OfficerThe incumbent would be responsible for the primary & secondary sales for the territory. The deliverables of this role is to increase the sales with the retailers/wholesalers by handling the distributors. Continuous exploration and implementation of strategy for building opportunities & developing team to drive daily POB target. Drive primary and secondary sales targets for the assigned region to ensure sustainable business

growth.

• Plan and track monthly primary and secondary sales, aligned with market potential, schemes, and

stock norms.

• Manage and strengthen the distributor network, including appointment of new distributors where

required, in line with company guidelines.

• Handle and develop the field sales team, ensuring productivity, discipline, and capability building.
• Ensure optimal fill rates across general trade, wholesale and beauty outlets.
• Validate distributor and retailer claims accurately and coordinate timely processing as per company

policy.

• Maintain all statutory, sales, and distributor-related records in line with audit and compliance

requirements.

• Ensure timely recovery and clearance of company outstanding from distributors and key accounts.
• Manage distributor exits/closures, ensuring complete settlement of stocks, claims, and

outstanding balances.

• Drive strong in-store execution, ensuring visibility, hygiene, tester availability (where applicable),

and planogram adherence.

• Prepare journey plans for TSO/TSIs and ensure strict adherence to beat plans and market working

norms.

• Ensure adequate stock availability and visibility of all SKUs at distributor points.
• Ensure effective communication and execution of all promotions, schemes, and launches at

distributor and store level.

• Secure paid or non-paid secondary displays at high-visibility locations to enhance brand presence.
• Support product width and depth expansion by onboarding and servicing local and independent

retailers.

• Coordinate with CFA / depot teams to ensure timely replenishment and smooth supply flow to

distributors and direct accounts.

• Monitor and ensure adequate stock norms with distributors and retailers to avoid stock-outs and

• over-stocking.
• Bachelor of Arts (BA)