Performance Marketing Specialist

JOB PURPOSE

• As the Performance Marketing Specialist, you will be responsible, with the help of the Team Lead, for creating,
• shaping, and optimising our digital campaigns while also working with various internal teams to create end-to-end marketing strategies.

KEY RESPONSIBILITIES

• Assist the team in the development of the overall digital marketing strategy across a broad range of digital marketing channels.
• Identify trends and insights, and optimise spend and performance based on the insights.
• Conduct research on market trends, the brand’s audiences and competitors, and the end-to-end consumer journey to drive engagement and conversions.
• Familiarise yourself with existing tracking and funnels.
• Assist in setting up pixel implementation, conversions and event tracking.
• Analyse data to identify problems and opportunities.
• Produce effective ad copy.
• Define OKRs for channel experiences.